Content Creator and Community Manager

Principales tâches et responsabilités

Content Strategy & Creation

- Develop and manage a comprehensive social media strategy aligned to each brand’s goals and voice;

- Create engaging, high-quality multimedia content (text, images, videos, infographics, memes) tailored for platforms like Instagram, Facebook, X (Twitter), LinkedIn, YouTube, and Discord;

- Manage content calendars tied to product launches, campaigns, and marketing milestones;

- Collaborate with Marketing, Product, and Creative teams to deliver content that showcases our products, culture, and community;

- Stay ahead of social and cultural trends, experimenting with storytelling formats such as Reels, TikTok, behind-the-scenes content, and series that deepen consumer connection.

- Monitor and actively engage with online communities, responding to comments, DMs, and questions in a timely and brand-consistent manner;

- Cultivate an interactive and positive community presence that drives loyalty and brand affinity;

- Grow and foster our Discord community through events, conversations, and content drops;

- Identify and collaborate with influencers, ambassadors, and strategic partners to extend reach.

- Track, analyze, and report on social performance metrics (reach, engagement, growth, conversions);

- Translate insights into optimizations for future campaigns;

- Deliver regular reports to management highlighting successes, opportunities, and ROI.

- Ensure all content and engagement activities comply with Health Canada’s cannabis marketing regulations;

- Maintain a responsible, ethical, and consistent brand voice across all channels, while giving each brand its unique personality.