Social Media Specialist - 76967

Social Media Manager - 76967

Line of Business: Enterprise Social Media (Marketing)

Duration: 14 months

Working hours: 9-5 EST

Location: Downtown Toronto (Hybrid - 2-3 days a week in office)

Role Mandate:

This group handles all social media coming out from the bank (Facebook, LinkedIn, Youtube, Instagram, etc.) The team works to create & publish content, as well as using analysis and metrics to report on the results. This role will also involve educating, guiding, and managing stakeholders, helping them put their best foot forward when they have new announcements or products.

Team Structure:

The team (4 total) is a tight knit group that works collaboratively, but there is also a healthy component of independent work.

Role Responsibilities:

• Collaborating with partners to develop results-driven organic and paid social media strategies based on clear business and measurement objectives

• Managing paid social media campaigns from strategy to execution to reporting

• Collaborating with internal and external agency partners on integrated marketing campaigns

• Providing subject-matter expertise on the development of engaging and compliant social-first creative, with a thorough understanding of content best practices

• Publishing content to the bank's social media pages using our social media management tool

• Maintaining the bank's brand standards and brand voice across all social media channels

• Developing education and training materials for social media programs and partners

• Managing logistics for live social media events, creating content in real-time, and helping ensure event day activities run smoothly

• Measuring the performance of social media content and user engagement and providing ongoing recommendations for optimization

• Contributing to regular scorecards for social media initiatives and participating in discussions on results

• Ensuring that reports and other important records are stored and organized within the appropriate knowledge and information repositories, including OneDrive and SharePoint sites

Must Have Skills:

• Post-secondary degree

• At least 3 years working experience in marketing or related field

• Knowledge of online marketing and strong understanding of social media channels

• Experience working with social media management tools for publishing and reporting ( Sprinklr, HootSuite, Sprout Social)

• Experience working with social advertising platforms such as META Business Manager and LinkedIn Campaign Manager.

• Excellent consulting, writing, editing and communication skills

• Positive attitude, detail and customer oriented with good multitasking and organisational ability

• Strong project management skills and ability to manage multiple projects

• Fluency in English

Nice to Have Skills:

• Bilingual (French/English)

• Relevant post-secondary degree

• Financial Industry experience

• Design/creative skills (i.e. video editing)

Interviews:

Three 45 minute rounds on Microsoft Teams, the first with just the HM. The 2nd and 3rd rounds will include the HM and team members.

Please prepare a portfolio with examples of your work if applicable, especially pertaining to design/creative skills or past social media professional work.