Senior Growth Manager to take ownership of the marketing strategy and execution for an EdTech client

Our valued EdTech client is looking for a Growth Manager to take ownership of our marketing strategy and execution. This isn’t a siloed or purely managerial role-you’ll be deeply involved in everything from setting up the right marketing tech stack, to analyzing funnel metrics, to chatting with school board leaders at conferences. You’ll oversee a small, growing team, lead projects end-to-end, and help us strengthen our presence in the education community. If you enjoy working closely with a small, passionate team where your ideas are implemented quickly and your work has a visible impact, you’ll thrive here.

Your Responsibilities:

• Lead and execute full-funnel marketing strategies to grow our customer base and deepen our reach in K-12 education.
• Manage and support a small internal marketing team, helping to prioritize work, solve problems, and drive results.
• Design, optimize, and maintain our marketing tech stack-including CRM systems, automation tools, lead tracking, and analytics platforms.
• Use tools like Google Analytics, BigQuery, and other data sources to analyze funnel performance, identify marketing/sales bottlenecks, and improve conversion rates.
• Collaborate with leadership to evolve our sales strategy, generate qualified leads, and build a sales team.
• Oversee and optimize digital marketing channels, including email, paid social, content marketing, SEO, and web performance-with a focus on measurable impact.

What You’ll Bring

• 10+ years of experience in marketing roles, ideally with a mix of B2B and B2C.
• Strong experience marketing to educators or within the K-12 education sector.
• A proven track record using data and analytics to drive decisions, improve funnels, and measure ROI.
• Hands-on experience with SQL, scripting, or regression modeling for marketing attribution, forecasting, and analysis.
• Hands-on experience setting up or managing a marketing technology stack (e.g. CRM, automation, analytics, lead tracking).
• Comfortable being the primary marketing lead in a lean organization-wearing multiple hats, learning on the fly, and driving initiatives forward.
• Excellent written and verbal communication skills, including the confidence to speak at events and represent our brand publicly.
• A natural relationship builder who enjoys connecting with people and creating meaningful partnerships.
• Willingness and availability to travel within Canada and the U.S. for events and conferences throughout the year.

Why You’ll Love Working with our client

• Remote-first and flexible: Work from anywhere in Canada, on your schedule with some occasional in person events
• Impact: Your work will directly influence how thousands of educators and students learn and problem-solve
• Growth potential: Opportunity to grow into a more senior leadership role as we scale
• Benefits: Health and dental coverage, paid vacation, and a team that values what you bring to the table