Become Community Manager

Job Description: Community Manager

The Community Manager is responsible for monitoring and moderating the online communities of various organizations and companies. This job role requires strong communication skills, including writing and content producing abilities. It is a role that requires creative vision, people skills and a calm and organized mindset.

Community Managers must be up-to-date on the latest social media trends in order to create content that connects with the community. Community Managers must be committed to ensuring a respectful community for all members.

5 Requirements To Be A Community Manager

  1. Fluency in French and English. Canadian companies often publish in both official languages
  2. Demonstrable knowledge of multiple social media platforms
  3. Strong written communication skills
  4. Diploma, Degrees or Certifications in Communication, Marketing or related field
  5. Skillset for content production (video production, editing, graphic design, etc)

What Does A Community Manager Do ?

The daily tasks of a community manager are:

  • Create and publish various forms of content on social networks
  • Research trends on multiple social media platforms
  • Perform SEO and viewership analysis
  • Interact with audiences, customers and branding partners
  • Respond to comments and customer requests and direct them with the right information
  • Explore new opportunities to promote the company and its products

How To Become A Community Manager

To become a Community Manager, many organizations will require some level of postsecondary education in communication, marketing or a related field. Due to the sheer level of communication, they will expect perfect grammar and spelling, along with the ability to produce high volumes of written content.

Aspiring Community Managers must be able to produce content in a variety of different formats, both independently and in collaboration with other members of the digital marketing team. It is important to demonstrate your ability to connect with a wide audience, and build a rapport with an online community that will endear them to an organization and its products.

Organizations hiring for Community Managers will be looking for resumes and cover letters with perfect writing, along with a portfolio of content produced for multiple social media platforms. This can include video, graphics and posts designed to appeal to specific trends and boost an organization's online presence. Organizations may require a form of writing or content production test in order to determine the aptitude of a candidate for a Community Manager position.

Sectors Recruiting For A Community Manager

Traditionally, companies based in the fields of advertising and marketing were the primary recruiters of Community Managers. Given the importance of digital marketing for all companies, this field has now expanded wildly. Any organization looking to build an online audience, such as brands, retail companies and B2C businesses, are in need of skilled community managers. These can range from small businesses to large government corporations who desire open communications with clients and consumers.

Career Outlook For A Community Manager

The career outlook for a Community Manager is considered strong. All companies now realize the importance of building and maintaining a strong online presence and community. They also realize that skilled Community Managers are needed in order to maintain respectful and informative online environments that ensure consumer satisfaction and promote a strong brand image.

Community Managers can find employment with large companies as part of marketing departments. Community Managers can also be self-employed and work freelance for their own chosen clients, building a list of varied projects. Given the online nature of the role, it is also a good role for people looking to build a career in a remote or hybrid working environment.

Where Does A Community Manager Work

A community manager can work in many different fields. If an organization is dedicated to having a robust and respectful online community, there will be a role for community managers. These workplaces include:

  • Advertising agencies
  • Communication agencies
  • Digital marketing agencies
  • Job boards
  • Governments
  • Municipalities
  • Crown corporations
  • Retail stores
  • Brands

Related Job Titles

According to the NOC code (national classification of occupations), here are the other job titles for community manager:

  • Publicity Coordinator
  • Advertising Consultant
  • Marketing Product Manager
  • Social Media Specialist
  • Digital Communication Officer
  • Communication Manager
  • Online Advertising Specialist

Companies Recruiting For A Community Manager


Montreal - QC

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Community Manager Salaries

To get an idea of ​​salaries in Canada for a Community Manager, visit our Jobillico salary tool.

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