Description
Since 1973, TRISTAN has specialized in high-quality apparel for men and women, designed for modern young professionals. Proud to offer accessible luxury, our mission is to deliver stylish, durable clothing along with an exceptional customer experience.
We are looking for someone who is creative, strategic, and passionate about digital to embody TRISTAN’s voice online. As a Social Media Strategist, you will be responsible for engaging our community, elevating the brand, and turning engagement into measurable results.
Strategic Responsibilities
- Develop and execute high-performing social media strategies to increase brand visibility, engagement, and sales.
- Plan, create, and publish content across all platforms (Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube) while maintaining brand tone and image.
- Produce and edit photo/video content (CapCut or equivalent) and coordinate creative sessions with external partners.
- Manage collaborations with content creators and analyze results.
- Track key performance indicators (GA4) and recommend optimization strategies.
- Align social media initiatives with marketing campaigns to ensure cohesion with blog posts and newsletters.
- Conduct competitive analysis and monitor industry trends.
- Promote the brand with media partners and support public relations efforts with the external agency.
- Implement AI tools to optimize content creation and workflow.
- Contribute to other marketing projects as needed.
Requirements & Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field, with at least 4 years of strategic, performance-driven social media management experience.
- Strong knowledge of fashion trends, digital marketing, AI tools (e.g. ChatGPT, Midjourney), and social platforms.
- Excellent writing, communication, data analysis, organization, and priority-management skills.
- Creativity, teamwork, autonomy, and adaptability in a fast-paced environment.
- Experience in social-focused video production and editing.
- Fluency in French and English, both written and spoken, to effectively communicate with our customers.
- Availability to travel to Montréal and occasionally abroad.
What’s in it for you
- Competitive compensation
- Dynamic and stimulating work environment
- Group insurance plan 70% covered by the employer
- Access to telemedicine and an Employee Assistance Program
- Free on-site parking
- Generous employee discount on our products
- Group RRSP plan to support your financial future
- Professional development and advancement opportunities within the company
At TRISTAN, we value talent, passion, and ambition. Be part of a Québec-based company that has been blending fashion, elegance, and innovation for over 50 years.
