Manager, Customer Growth and Measurement - 88604

Duration: 2 years (Possibility of Extension)

Location: Toronto - Hybrid 3 days in office (Tuesday, Thursday and Friday)

Hours of Operation: 7.5 hours per day

This role is best suited for candidates with a strategy and execution background and those who have previously owned a product mandate, not solely marketing or campaign execution.

The bank is entering the next phase of how it drives customer growth across its retail banking with a continued focus on scalable, data-driven, and digitally enabled acquisition. We are strengthening how we connect partnerships, product, marketing, and digital capabilities to drive sustained, profitable growth at scale across both priority segments and the mass market. This is a high-impact, high-visibility role at the centre of this transformation with direct ownership of customer growth outcomes. You will operate with end-to-end ownership of customer growth and top-of-funnel performance by shaping and scaling key levers including product and offer strategy, and digital acquisition capabilities.

Responsibilities:

Own Customer Growth Outcomes

• Own end-to-end acquisition funnel performance from awareness to conversion
• Drive improvements in customer growth, conversion, and early tenure engagement

Lead and Scale Growth Initiatives

• Identify and execute high-impact growth opportunities across segments and channels
• Translate strategy into clear execution roadmaps and priorities
• Drive initiatives from concept to execution and scale, with a focus on measurable impact

New Acquisition Channels and Partnership Growth

• Identify opportunities to expand partner-led growth and value creation
• Optimize existing acquisition channels including digital, performance, partnerships, and emerging channels

Build Digital Growth Capabilities and Optimize the Acquisition Funnel

• Monitor and improve end-to-end acquisition funnel performance
• Develop and scale digital acquisition engines
• Build capabilities that improve acquisition velocity, scalability, and efficiency

Shape Product & Offer Strategy

• Ensure alignment of product and offer strategy with customer needs, competitive positioning, and profitability

Drive Commercial Performance and execute across the organization

• Own budgets and track ROI
• Leverage analytics to inform decisions, cohort analysis, attribution, and experimentation
• Work across Product, Marketing, Analytics, Channels, and Frontline teams
• Ensure initiatives are aligned, executed effectively, and scaled successfully

Must Have:

• 5+ years in strategy, consulting, growth, or business transformation roles
• Experience in banking, fintech, or customer-centric industries preferred
• Strong understanding of customer acquisition, funnel economics, and growth levers
• Proven track record of delivering end-to-end growth initiatives
• Experience across digital, partnerships, or product-led growth channels
• Strong analytical and problem-solving skills
• Strong communication and storytelling skills
• Ability to operate in fast-paced, ambiguous environments
• Advanced PowerPoint and Excel skills
• Proficiency in SQL for self-serve data analysis and funnel reporting (preferred but not required)