Director of Product Marketing

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Job Title: Director of Product Marketing

We are hiring a Director of Product Marketing to lead Customer Experience (CX) portfolio & platform innovations across Business AI, Business Data Cloud, and SAP Business Technology Platform, and to drive technical product storytelling for the CX portfolio.

As we accelerate innovation in Business AI, this role has a unique mandate to look across the CX portfolio of AI‑driven capabilities and drive a cohesive, customer‑centric strategy in close partnership with Corporate Business AI and CX Product & Product Marketing teams. This leader will be responsible for bringing cross‑CX AI innovation to market through clear positioning, unified narratives, and field‑ready sales plays and assets.

This role partners deeply with CX Product Management, CX Product Marketing, Corporate Business AI, and Business Planning & GTM teams to bring complex, multi‑product innovations to market. The focus is on ensuring our most important CX initiatives are positioned clearly, aligned to Corporate Strategy, and enabled for real customer adoption through strong storytelling, demos, and high‑impact field assets.

What you'll build:

This is a hands‑on leadership role that spans strategy, execution, and influence-owning how cross‑CX innovation comes to life for customers, sellers, and partners.

• Lead positioning, messaging, naming, business model, and go‑to‑market strategy for product innovation that spans SAP’s Customer Experience portfolio (Marketing, Commerce, Sales, and Service).
• Define clear, unified cross‑CX narratives that connect multiple products into a cohesive customer and platform story.
• Partner with Product, Marketing, Sales, Enablement, and Field teams to ensure launch plans are aligned and executed consistently.
• Establish best practices and repeatable launch frameworks for cross‑portfolio CX initiatives.

• Develop a deep understanding of the CX AI roadmap and how it aligns with the broader Business AI strategy.
• Ensure CX AI innovation connects back to shared Business AI platforms, priorities, and value frameworks.
• Influence product roadmap discussions by bringing customer needs, adoption signals, and GTM requirements into early planning.
• Drive alignment across CX product teams, so AI capabilities are positioned consistently and cohesively across the portfolio.
• Own and maintain the core CX Business AI bill of materials, and partner with Enablement to support seller readiness.
• Focus on customer adoption of CX Business AI value, not just feature awareness.

• Lead technical product storytelling for cross‑CX initiatives, with a strong emphasis on demos and real product narratives.
• Partner with cross‑CX Product Marketers who own L0 and L1 assets, ensuring technical storytelling and demos are complementary and reusable by the field.
• Drive executive‑level and field‑facing product storytelling and demos in partnership with Demo and Design teams, spanning:

Executive and keynote presentations

Strategic sales moments

Hero field‑facing assets

• Raise the overall quality, clarity, and consistency of how complex CX and AI products are demonstrated and explained.

What you bring

• 8+ years of experience in Product Marketing, Product Management, or related roles in enterprise software or SaaS.
• Proven experience leading multi‑product or platform‑level launches.
• Strong understanding of AI‑powered products and the ability to translate technical capabilities into customer value.
• Experience partnering closely with Product Management and Engineering teams.
• Demonstrated success in creating GTM strategy, product positioning, and field‑ready assets.
• Strong writing, storytelling, and presentation skills.

• Experience with Customer Experience (CX) platforms or enterprise business applications.
• Prior experience influencing product roadmaps through customer and market insight.
• Experience developing demo strategy or technical product storytelling for sales teams.
• Comfort operating in a highly matrixed, cross‑functional environment.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 131000 - 222800(CAD) CAD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. A summary of benefits and eligibility requirements can be found by clicking this link: www.SAPNorthAmericaBenefits.com.

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 445172 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid