Description
At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.
We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.
You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.
So, if you’re looking to do what you love, we could be a perfect match.
Reporting to the Email Marketing Manager, the Email Marketing Specialist will play a key role as a member of an ambitious and passionate team. The candidate's main mission will be the production and deployment of emails for the brands that are part of Rona Inc., with the objective of supporting the company's marketing strategy and maximizing email channel traffic. The specialist will also be dedicated to ensuring the health of the subscriber database. Within the CRM/Loyalty team, you also possess skills related to data and marketing automation and are driven by customer experience.
Your role
• Be responsible for the email calendar of Rona, Rona+, and participate to the planning.
• Be responsible for briefing, production, coordination, QA, and deployment of newsletters in a multi-segment environment.
• Create and develop segmented tactics.
• Collaborate with internal/external partners to coordinate email production and send-outs, ensuring process optimization.
• Ensure email template design and layout are optimized to meet our brand criteria.
• Maximize email channel traffic and build meaningful relationships with existing contacts and prospects.
• Proactively track and report on key performance indicators and provide optimization recommendations on a weekly basis.
• Contribute to the proper compilation, cleansing, segmentation, and management of database lists.
• Stay informed about marketing trends and best practices, including proposing A/B testing recommendations.
• Maintain a high level of service to internal clients.
• Assist in any other digital marketing efforts.
The qualifications we are looking for
• University degree in marketing, communications, or equivalent experiences and studies.
• 3 to 5 years of experience in email marketing
• Experience in planning marketing calendars, email marketing, e-commerce promotion, or branding.
• Significant experience with Salesforce Marketing Cloud and knowledge of tools for email creation, 1:1 communication, automation, and optimization.
• Experience in editing email templates and marketing automation is a plus.
• Salesforce Marketing Cloud Email Specialist certification is a plus.
• Ability to present and explain a strategy and/or results consistently, concisely, and effectively to various audiences.
• Excellent organizational skills; ability to manage multiple projects within tight deadlines.
• Ability to work in a team and with different groups, both internal and external, including suppliers, consultants, designers, and developers.
• High level vision, analytical and synthetic thinking; attention to detail, curiosity.
By joining the RONA family, you’ll enjoy many benefits, such as:
- A childcare centre that can accommodate up to 78 children
- A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations
- Electric car charging stations
- A fitness centre, sports activities, and showers
- Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)
- Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
- Career growth opportunities within the company
- An inclusive and safe working environment
- Promotion of work-life balance
- An employer that’s involved in the community
- And much more!
If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.
RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.
