Manager, Paid Media

• English
• Français (CA)

Please note that:

• Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.
• We require all our head office associates to be proficient in French, spoken and written.

At RONA, over 22,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service some 425 corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA, Réno-Dépôt, and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you’re looking to do what you love, we could be a perfect match

Our expectations

Reporting to the Director, Marketing, Media Performance, the Manager, Media Performance, AdTech will play a leading role in defining our media strategy ahead of the new digital media cookieless world. The Manager, Media Performance, AdTech will lead our programmatic, social, and affiliate lower funnel media performance, run test & learn to generate efficiencies, help maintaining and improving reporting, analytics and AdTech infrastructure, as well as overseeing the deployment of new media analytics technologies and tools.

The successful candidate will influence our cross-functional teams to adopt the media best practices and capabilities implemented, in order to improve decision-making and unlock agility.

This position is hybrid and located in Boucherville, Québec, Canada.

Your role

• Manage, lead, and motivate a team with one direct report
• Oversee budget, ongoing campaign optimization, and ROAS to ensure program effectiveness and efficiency on programmatic, social, and affiliate platforms
• Leverage digital media methodologies and tools to run effective and profitable digital marketing campaigns
• Build a learning agenda with a series of test & learn to generate efficiencies and annual revenue benefit
• Enhance our measurement framework: optimize KPIs tied to business outcomes to maximize ROAS of each marketing/brand dollar spent within weekly budget restraints
• Lead enhancements to our reporting muscle to facilitate internal understanding of brand investments and campaigns performance
• Lead implementation of new media capabilities with our Data, E-Commerce, and IT teams
• Support the decision-making around our advertising and marketing technology selection
• Work closely with the entire Marketing department, but also with external partners such as platform partners, media partners, as well as internal partners such as Data Analytics, E-Commerce, and IT teams to ensure a consistent, high-performing plan across all channels

The qualifications we are looking for

• Degree in Business Administration, Marketing, or a related field
• At least 5 years of digital media, management, performance experience in a large metrics organization
• At least 2 years of experience in people management
• Ability to work with ambiguity and strong problem-solving skills
• Proven track record of building positive and productive working relationships with internal cross-functional teams and external agency/vendor partners
• Comfort and confidence presenting ideas to senior leadership
• Strong influence, skillfulness, and ability to lead among peers
• Expertise in digital marketing and media strategy/planning
• Expertise in social and programmatic media platforms (DV360, Meta, Pinterest, TikTok, etc.)
• Understanding of affiliate marketing/advertising
• Good knowledge of audience management tools (CDP, GA4 and CRM)
• Good knowledge of analytics tools (GA4 and Adobe Analytics)
• Good knowledge of data visualization platforms (Datorama, Power BI)
• Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.
• We require all our head office associates to be proficient in French, spoken and written.

By joining the RONA family, you’ll enjoy many benefits, such as:

• A fitness centre, sports activities, and showers
• A childcare centre that can accommodate up to 78 children
• A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations
• Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)
• Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
• Electric car charging stations
• Career growth opportunities within the company
• An inclusive and safe working environment
• Promotion of work-life balance
• An employer that’s involved in the community
• And much more!

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.