Marketing Specialist

As a Marketing Specialist, you’ll support the execution, optimization, and measurement of Retail and Specialized Lending marketing initiatives across multiple channels and with high attention to deadlines at Manulife Bank. You’ll work closely with work closely with cross-functional stakeholders, and creative agencies to support integrated B2B and B2C campaigns across multiple channels, helping drive acquisition, conversion, and business growth.

Position Responsibilities:

• Support the execution of the Retail and Specialized Lending marketing initiatives.

• Assist in planning, executing, and optimizing B2B & B2C marketing campaigns across multiple channels, including email, direct mail, content, paid media, and more.

• Track and report on campaign performance by supporting data collection, analysis, and monthly KPI reporting for acquisition and conversion.

• Partner with internal teams and external agencies to brief, manage, and deliver creative assets and collateral updates on time and to standard.

• Ensure marketing activities align with sales objectives and contribute to clear, consistent customer communications.

• Coordinate ongoing product- and sales-driven campaigns, including timelines, deliverables, and production activities.

• Support ongoing marketing operations activities, including maintaining calendars, coordinating deliverables, and processing invoices.

Required Qualifications:

• 3+ years of experience in B2B marketing and sales enablement.

• Bachelor’s degree in Marketing, Business, or a related field.

• Understanding of project management methodology including the ability to identify and resolve issues, manage risk, and develop workback schedules.

• Experience with data analysis/insights and performance tracking to support campaign optimization and reporting.

• Experience in content writing for different formats and platforms.

• Excellent verbal and written communication skills.

• Demonstrated ability to coordinate cross-functional teams and external agencies and manage multiple priorities in a fast-paced environment.

• Demonstrated orientation towards a growth mindset, ownership, collaboration.

• Innovative and creative approach to marketing, with a passion for finding efficiencies through AI tools.

• Proficient in Microsoft Office, Teams and data analytics tools.

Preferred Qualifications:

• Experience in financial services preferred but not required.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.