Marketing Campaign Analyst

Manulife is embarking on a journey to build a Centre of Excellence for Global Digital Marketing, which will fuel our bold ambition to become a digital customer leader. The function brings together Measurement & Insights (M&I) and Demand Generation (Demand Gen), resulting in a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are looking for an innovative, analytical, and curious Media Analytics Analyst to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

Reporting to the Manager of Media Analytics, the Media Analyst is responsible for both contributing to, and owning production of high-quality insights from marketing campaign data and turning these into actionable recommendations for marketers and Demand Generation team across segments and LOBs. You will both propose various analysis initiatives, and ensure that the regular deliverables-such as post-campaign reports, quarterly business reviews, and case studies-meet our business needs.

For this role, you will need to have a strong statistical intuition, familiarity with relational data, digital media and analytics platforms such as: Adobe Analytics, Google Marketing Platform, Meta Ads, and Business Intelligence visualization tools such as Power BI. You will also need familiarity with the digital marketing space, which includes knowledge of media, and of digital analytics in general.

This role will both support other colleagues in telling a compelling performance story, backed with sound analysis, as well as interface directly with our stakeholders to align on measurement strategy and business goals.

Position Responsibilities:

• Create comprehensive reports and visualizations to communicate findings to stakeholders clearly and effectively.

• Consult and advise the media execution team on upcoming initiatives based on historical data and current measurement capability.

• Apply statistical techniques and thinking to analyses and discussions and use experimental design, confounding variables in measurement, faceting by categorical variables to uncover trends.

• Work with the Media Analytics Manager on developing a measurement strategy that allows for end-to-end reporting, including ROAS, for multiple LOBs.

• Work cross-functionally with our data orchestration team to architect efficient, scalable processes for the automated ingestion and processing of media data.

• Proactively identify and lead analysis initiatives and projects that are relevant to the business needs.

Required Qualifications:

• 3+ years relevant experience in a similar role, industry, function, or practice.

• Experience with digital marketing campaign analysis.

• Experience writing readable code to wrangle and analyze data, as well as present it (ex. Quarto, Notebooks).

• Knowledge of frequentist statistical methods, including generalized regressions, and inferencing.

• Experience with Business Intelligence data visualization tools (Power BI, Tableau, Domo, etc.)

• Experience with digital media and web analytics tools such as Google Analytics, Adobe Analytics, and Media Platforms (Google Marketing Platform, GA4, Meta, LinkedIn, etc.)

• Understand the nuances between different media channels, and their place in the marketing funnel, to ask the right questions.

• Experience in financial industry would be highly beneficial.

• Business-level English, both written and spoken

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.