Senior Manager, Interconnected E-comm and Personalization Analytics

Pay Range: $125,000 - $155,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

The Home Depot Canada is a unique opportunity for you to become part of a transformative retail disrupter as we continue our mission to provide the best interconnected shopping experience to our customers. The Senior Manager, E-Commerce and Personalization Analytics will support the implementation of our digital analytics operations, focusing heavily on customer journey analysis, personalization measurement, and the frontier of AI-driven commerce. Responsibilities include measuring the impact of online products, campaigns, and targeted experiences, defining the data requirements to support digital analytics, and collaborating closely with personalization strategy and digital product teams to advance our e-commerce objectives.

As part of a high-energy, diverse, fast-paced, and innovative culture, the Sr. Manager will be expected to engage with our business partners to identify data-driven opportunities; map digital behaviors to strategic optimizations; and guide and inspire the teams in best practices, and evangelize strategic use of data throughout the marketing and e-commerce, merchandising and Pro businesses.

Key Responsibilities:

E-Commerce & Customer Journey Analytics

• Lead deep-dive analyses into the customer journey, evaluating website traffic, cross-device behavior, and funnel conversion to generate actionable insights.
• Develop automated dashboards and reporting frameworks to provide real-time visibility into digital KPIs, traffic sources, and behavioral trends.

Offsite AI Commerce & Emerging Channels Analytics

• Establish tracking and measurement frameworks for offsite AI shopping behaviors, analyzing how conversational AI interfaces (e.g., ChatGPT, Gemini) and native AI shopping assistants interact with our brand and product catalogue.
• Develop analytics methodologies to measure the performance of new AI-driven shopping channels, including third-party AI app integrations and instant checkout pathways within Large Language Model (LLM) environments.
• Differentiate and analyze traffic generated by AI "computer use" agents browsing the site on behalf of customers versus direct human traffic, ensuring overall data integrity and understanding agent-driven conversion paths.
• Partner with technical teams to ensure analytics tags and telemetry are optimized to capture intent and behavior from autonomous AI shoppers and offsite digital assistants.

Personalization Measurement & Collaboration

• Partner closely with teams who define the personalization strategy and A/B testing roadmaps to establish robust measurement frameworks and define success metrics.
• Measure and evaluate the performance of targeted experiences, customer segmentation strategies, and recommendation engines, providing data-driven feedback to optimize the user experience.
• Spearhead initiatives to streamline the reporting and analysis of optimization projects, ensuring clear visibility into ROI and conversion lifts.

Data Management

• Oversee team responsible for digital marketing-tagging strategy (Client and Server side), Adobe analytics tagging, implementation and tracking for web analytics, marketing campaigns to generate actionable insights.
• Collaborate closely with IT teams to ensure the effective stewardship of data assets, aligning on best practices for data governance, security, and scalability.

Leadership and Team Management

• Be a subject matter expert in digital analytics, conversion rate optimization (CRO), and personalization measurement to derive meaningful and actionable insights.
• Ability to influence without direct control in adjacent areas of data and analytics across the organization to find common purpose, drive efficiencies, and sustain strong working relationships.
• Mentor and develop the technical and business skills of digital analysts and junior team members, ensuring technical excellence and professional growth.
• Stay up to date with the latest advancements in digital analytics technology and industry trends and propose roadmaps that align with the marketing and e-commerce strategy.

Competencies:

• DEVELOPS TALENT
• DECISION QUALITY
• PLANS AND ALIGNS
• BALANCES MULTIPLE STAKEHOLDERS
• MANAGES CONFLICT
• DRIVES ENGAGEMENT
• CUSTOMER FOCUS
• BUILD EFFECTIVE TEAMS
• COMMUNICATES EFFECTIVELY
• ORGANIZATIONAL SAVVY

Direct Manager/Direct Reports:

• Reports to Director of Interconnected Analytics & Data Science
• Has a team of Managers reporting into this position

Travel Requirements:

• Hybrid

Physical Requirements:

• Extended sitting
• Repetitive tasks
• Operating a computer and other technology

On - Site work:

Monday to Friday (1 Concorde Gate, North York)

Working Conditions:

• Office

Minimum Education:

• Bachelor's Degree in Business Administration, Marketing, Economics, Statistics, or other related fields.

Experience & Skills:

• 7-10 years of experience in e-commerce analytics, customer journey analysis, conversion rate optimization (CRO), or digital personalization measurement.
• Extensive experience using enterprise digital analytics tools (e.g., Adobe Analytics, Google Analytics 360, Salesforce Analytics), and understanding of personalization/testing platforms (e.g., Adobe Target, Salesforce Marketing Cloud), customer data platforms (e.g., Amperity).
• Proven experience developing tracking methodologies for emerging digital channels, with a strong understanding of LLMs, conversational commerce, and autonomous AI agents.
• 5-10 years of leading teams to deliver digital data analytics and optimization insights for cross-functional business teams.
• Strong understanding of tagging management systems (e.g., Metarouter, GTM) and data querying (SQL, BigQuery).

Advanced Degree (Preferred):

• MBA or MS degree in Business Analytics, Marketing, Economics, or other related fields.

Relevant Certifications:

• Certifications in Adobe Analytics, Google Analytics, or relevant digital marketing platforms are an asset.

Minimum Years of Work Experience:

• 8-10 Years of Relevant Work Experience

Minimum Leadership Experience:

• A minimum of 5 years in a managerial role, overseeing teams and projects.

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.