Director, Global Marketing Strategy & Transformation

The Director, Global Marketing Strategy & Transformation role is accountable for the development and management of the integrated strategy and overall planning for Manulife’s Marketing function. The Director of Global Marketing Strategy & Transformation champions the strategic goals of Marketing and influences the direction and focus via the thoughtful analysis and presentation of current state, firm strengths/challenges, industry/market trends and competitive research. The Director of Global Marketing Strategy & Transformation understands the current state and future vision and is able to partner with business lines to define a holistic approach to achieve results.

Specifically in the Global Marketing function, the Strategy team works across the company’s businesses and geographies to support senior management in developing Manulife’s long-term marketing function strategy and the execution of key strategic initiatives. This includes supporting strategic implementation across our portfolio of Global Marketing capabilities -- Digital Transformation, NPS, Brand, Digital Marketing, Advanced Analytics and AI, Human-Centred Design, Innovation, Sustainability and Community Investment/Sponsorship. Team members have access to a unique vantage point to participate and shape our transformation to become a digital, customer leader.

Position Responsibilities

• Lead and manage large, complex strategic initiatives for Global Marketing, ensuring end-to-end delivery and realization of business benefits.
• Drive data-informed decision-making by scoping, analyzing, and resolving key strategic issues, and presenting actionable insights to senior stakeholders.
• Facilitate cross-functional collaboration to shape and refresh strategies that position the organization competitively and drive differentiation.
• Influence and align key stakeholders, enabling early trade-offs and strategic decisions through effective communication and leadership.
• Lead competitive intelligence and external research efforts to align strategies with market trends and consumer needs.
• Mentor, motivate, and develop team members to build a high-performing, future-ready organization.

Required Qualifications

• Advanced degree in a quantitative field with 10+ years of experience in corporate strategy and transformation roles, ideally within Financial Services, consulting, or investment banking.
• Proven strategic thinker with strong analytical and financial acumen; adept at solving complex problems and applying a broad range of strategy tools.
• Demonstrated ability to influence senior leadership through clear, persuasive communication and well-supported recommendations.
• Collaborative, self-motivated, and adaptable, with a strong track record of delivering results in diverse, global, and cross-functional environments.
• Experience in AI-driven initiatives is highly desirable; some travel may be required

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.