Partnerships and Vendor Relationships Specialist

At Canadian Forces Morale and Welfare Services (CFMWS), we’re more than just a workplace; we’re a proud community dedicated to supporting Canadian Armed Forces members, veterans and their families in their daily lives. We carefully curate and provide programs and services designed to meet their unique needs and enhance their mental, social, physical, financial and familial well-being. CFMWS employees deliver programs and services including recreation, sports and fitness programs, customized financial services, retail services, access to retail savings and discounts and offers family support and organizes charity events.

Our success stems from living our values. Our employees care about their role in supporting Canadian Armed Forces members, veterans and their families and act with integrity in all they do. Thriving in our close-knit environment, we act as one team with one mission. We constantly seek new ideas and creative ways to deliver the best possible programs and services.

As an employer, we offer a commitment to your health, wellness and growth. We provide a diverse range of roles across many locations and a career where you can make a meaningful impact.

In this role, you are responsible for shaping and leading a national Affinity Partnerships portfolio that delivers meaningful value to the Canadian Armed Forces community while driving sustainable revenue growth for CANEX. Your day often begins with reviewing partnership performance dashboards-assessing revenue, engagement metrics, and KPIs across a diverse portfolio of national partners. Using data-driven insights, you identify opportunities to optimize performance, evolve programs, or initiate renegotiations to ensure each partnership remains competitive, relevant, and aligned with member needs.

You regularly collaborate with internal stakeholders across marketing, finance, operations, and senior leadership to align priorities, troubleshoot challenges, and ensure seamless program delivery. Whether coordinating a marketing initiative, refining financial projections, or addressing operational enhancements, you act as the connective tissue between teams and external partners. Throughout the day, you engage with national partners-strengthening relationships, advancing strategic discussions, and guiding program enhancements that maximize member value and return on investment. You provide clear direction, accountability, and strategic oversight to ensure partnerships deliver against both commercial and community objectives. You also lead continuous improvement initiatives, including enhancing digital platforms, refining customer journeys, and streamlining backend processes to improve efficiency and user experience. From overseeing major platform updates to ensuring governance, documentation, and reporting are in place, you balance strategic leadership with hands-on execution. Ultimately, your day is a blend of strategy, analysis, collaboration, and relationship management-focused on building high-impact partnerships that support CANEX’s financial performance and deliver tangible benefits to the CAF community.

Education, Certifications and Licenses

Bachelor’s degree in Business Administration, Marketing, Merchandising or a related discipline AND some years of experience in category management, marketing, business development, or progressive retail experience.

Experience

In coordinating the operations and delivery of marketing and promotional programs for retail products and/or services

In invoice processing and purchase orders

In project management

In preparing reports

In budget administration

In applying and interpreting policies and procedures

In planning and conducting training and presentations

Competencies, Skills and Abilities

Client focus, organizational knowledge, communication, innovation, teamwork and leadership.

Bilingual Essential (English and French)

Reading: Functional

Writing: Functional

Oral: Functional

Health Benefits: Drug coverage, healthcare spending account, virtual care (telemedicine), Employee and Family Assistance Program, mental health support, travel insurance, dental, vision, life insurance and disability insurance.

Work Life Balance: Flexible work options and a wide range of paid/unpaid leave, including paid vacation, family related leave and personal days.

Retirement Planning: A Defined Benefit Pension Plan and Group Savings Plans.

Learning and Development: Payment of professional association memberships, online learning opportunities including a LinkedIn Learning subscription and second language training.

Perks: Discounts through CF One Member Appreciation.

Explore all the benefits CFMWS offers by visiting: https://cfmws.ca/Benefits

This is a hybrid position with an assigned work location allowing the employee to work partly from a corporate office and partly from a home office in accordance with the CFMWS Flexible Work Options Policy, and with approval from the direct manager.

February 23, 2026

CFMWS is committed to providing an inclusive, equitable and accessible environment, where all employees feel valued, respected and supported. We welcome applications from all qualified candidates who can help us build a workforce that reflects the diversity of Canadian society. If contacted in relation to a job opportunity or assessment, you should advise the recruitment team in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.