Senior Marketing Manager, Global Asset Management Marketing B2B

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Job Description

Reporting to the Senior Manager, Global Asset Management Marketing, the Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and revenue growth of Global Asset Management's investment products to B2B audiences.

Strategic Planning

• Define and execute on the strategy and optimization of marketing, social and content campaigns.
• Find integration and synergies across various initiatives supporting the GAM business and new opportunities to drive business revenue growth.
• Continuously improve marketing team operations through thought leadership and best practice implementation.
• Work with internal/external partners and digital analytics teams to obtain actionable insights, validate hypotheses and refine concepts.
• Act as a trusted advisor to assigned business/group.

Campaign & Project Management

• Oversees the development of advertising, promotional and communications material, and ensures governance requirements are met.
• Provides strategic direction for media and creative development and ensures brand standards are maintained.
• Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.
• Collaborates with external agency partners to deliver business objectives.
• Ensures consistency in solutions and across marketing channels, media and platforms.

Social Media Management

• Delivers and executes social media strategy to build thought leadership, support product launches and events.
• Contributes to the creation of content strategy to appeal to a B2B audience, and ensures new content is regularly added to social media channels.
• Manage GAM’s social media and content calendar.

Reporting & Insights

• Monitors and tracks performance, and addresses any issues.
• Designs and produces regular and ad-hoc reports, and dashboards.
• Utilize data to uncover insights to inform strategic recommendations.

Qualifications

• Typically between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
• Extensive experience in project management.
• Results-oriented marketer with the ability to garner insights and execute flawless marketing campaigns grounded in customer insights.
• Interpersonal skills and ability to develop strong relationships at every level of the organization.
• Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities.
• Deep knowledge and technical proficiency gained through extensive education and business experience.
• Advertising/creative agency experience an asset.
• Experience in, and knowledge of, the financial services industry an asset.
• Experience with social media and content strategy an asset.
• Experience with lead generation and account-based marketing an asset.

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.