Description
With a career at The Home Depot, you can be yourself and also be part of something bigger.
The Senior Analyst, Vendor Digital Media will support the growth and performance of The Home Depot’s Vendor Media Group by serving as a client-facing analytics expert. This role is responsible for delivering campaign performance insights, supporting vendor engagement, and enabling data-driven decision-making across paid digital channels including Search, Display, and Social. The ideal candidate combines strong analytical skills with client-facing experience and a deep understanding of digital media measurement. This role will collaborate closely with internal marketing teams and external vendor partners to drive campaign effectiveness and strategic investment.
Key Responsibilities:
Vendor Media Analytics & Insights
- Build and deliver tailored campaign performance presentations to vendor partners, highlighting key insights and actionable recommendations.
- Analyze paid media performance across channels (Search, Display, Social) to identify trends, optimize tactics, and support test-and-learn initiatives.
- Support the development and enhancement of regular and self-serve vendor reporting using tools such as Tableau and Looker Studio.
- Partner with internal teams to define KPIs, target segments, and measurement frameworks for vendor campaigns.
Client Engagement & Communication
- Help growth The Home Depot’s vendor digital media program by developing relationships with strategic vendors; communicating the value and return on investments; and identifying opportunities to further enhance media and business performance.
- Collaborate with cross-functional teams to align on campaign goals, performance expectations, and reporting deliverables.
- Support vendor pitch processes with data-driven insights and performance benchmarks.
Data & Measurement Support
- Ensure accurate campaign tagging and data capture across platforms to enable reliable reporting.
- Collaborate with Data Engineering to maintain scalable data pipelines and ensure data integrity.
- Contribute to the evolution of measurement strategies, including incrementality testing and attribution modelling.
Competencies:
- Action Oriented
- Manages Conflict
- Drives Engagement
- Collaborates
- Customer Focus
- Drives Results
- Communicates Effectively
Skills:
- Strong analytical and storytelling skills
- Client relationship management
- Digital media performance analysis
- Data visualisation and presentation
- Project coordination and time management
- Familiarity with SQL, Python, and BigQuery is an asset
- Understanding of foundational statistical concepts and methods and experience in manipulating and analyzing large datasets is an asset
- Experience with Tableau, Looker Studio, or similar tools
Direct Manager/Direct Reports:
- Reports to Manager or Sr. Manager, Retail Media Analytics
- No direct reports
Travel Requirements:
- Limited
- Occasional travel to Toronto Store Support Centre
Physical Requirements:
- Extended sitting
- Repetitive tasks
Hybrid Work:
- 4 days in office per week
- Travel to store locations as needed
Working Conditions:
- Office setting with computer work and virtual meetings
Minimum Education:
- Bachelor’s degree in Business, Marketing, Analytics, or a related field
Minimum Years of Work Experience:
- 5+ years in digital marketing or media analytics, preferably in a retail or eCommerce setting
- 3+ years of experience presenting to external clients
Certifications:
- Google Ads, Meta Blueprint, or similar certifications are an asset
Other Requirements/Assets:
- Experience in omni-channel retail or large enterprise environments
- Familiarity with GA4, Adobe Analytics, and clickstream data
- Understanding of Canadian privacy regulations (CASL, PIPEDA)
- Exposure to Retail Media Networks (e.g., Amazon Advertising, Walmart Connect) is a plus
