Description
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Overview:
The Marketing Specialist for our brand portfolio is a curious, entrepreneurial thinker that will act as a champion for our customers including our DIY, DIFM and increasingly our Pro. Their day-to-day activities are bringing customer insights & data to life creatively, in a way that builds a connection with new and existing customers. They will support campaign strategies across paid and owned channel while coordinate campaign details with internal partners. With attention to detail and a desire to create scroll-stopping campaigns, they’ll be responsible for seamless campaign execution for their portfolio.
Key Responsibilities:
Planning and Execution
- Provide planning support for the marketing manager as it pertains to key marketing campaigns
- Support detailed implementation and communication of brand specific marketing plans to cross functional teams (Media, Legal, UX, Production etc.)
- Collaborate with the Marketing Manager to draft briefs and build brand marketing plans
- Act as the main point of contact for all category-specific advertising production consisting of campaign details, creative proofing approvals and scheduling among various other day-to-day responsibilities.
- Responsible for end-to-end execution of integrated brand marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
- Be curious and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
- Maintain brand marketing calendar and supporting materials
- Help to support The Home Depot brand values across all marketing content and communications
- Support additional projects for the marketing team as required
Customer Focus & Performance Management
- Keep track of competitor, social media and market trends
- Become knowledgeable in the industry, business, culture and customer
- Review past campaign results and applying learning
Collaboration & Building Relationships
- Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
- Engage with peers and partners to foster different perspectives and collaboration
Competencies:
- Action Oriented
- Collaborative
- Communicates Effectively
- Customer Focused
Skills:
- Strong Communication Skills: Effectively communicates and coordinates across various teams.
- Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
- Customer-Centric: Provides insightful feedback to enhance customer campaigns.
- Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
- Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
- Driven & Engaged: Curious and results-oriented and committed to continuous improvement.
Direct Manager/Direct Reports:
- Reports to the Marketing Manager, Brand
Travel Requirements:
- Travel to Store Support Centre for Hybrid days
- Attend store walks as needed (Home Depot, Competitors and non-Competitors)
- Occasional attendance at photo/video shoots and events as needed
Physical Requirements:
- Extended Sitting
Hybrid Work:
- Hybrid
Working Conditions:
- Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
- Working in stores and/or the Innovation Center
- Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)
Minimum Education:
- Undergraduate degree or college diploma preferably in business or marketing
Minimum Years of Work Experience:
- Minimum 2+ years of previous marketing, creative or social media experience
Minimum Leadership Experience:
- N/A
Certifications:
- None
Other Requirements/Assets:
- Experience in sports, partnerships or brand marketing is an asset.
- Advanced capability in MS PowerPoint, Excel, Word, Outlook
- Bilingual (English/French) will be considered an asset
