Description
Pay Range: $85,000 - $115,000
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Overview:
The Lead, Digital Operations & Automation is responsible for digital media operations and functional implementation for The Home Depot Canada’s internal Programmatic, Social & Search programs. In addition, they will provide operation, creative and analytic automation leadership across both internal and external teams. The Lead, Digital Operations & Automation, will also mentor team members on how to effectively complete operational tasks, educate stakeholders about Ad Operations, and facilitate the exploration of innovative opportunities.
As a member of the Media team, this candidate will report directly to the Manager, Programmatic Media & Digital Ad Operations.
Key Responsibilities:
Trafficking & Creative Management
- Lead campaign trafficking across all Programmatic campaign setups
- Create, organize & manage all Digital Media on-site audience and conversion pixels
- Ideate, manage & communicate results leveraging Dynamic Creative Optimization testing to influence future creative strategies
- Partner with internal teams to create and make available audiences addressable in all Digital Media platforms
- Liaison with Internal and external partners to manage the day-to-day accuracy and features of Product Feeds that power Product & Price creative units.
- Identify new technology and cross platform tools to build innovative capabilities
- Partner with digital marketing and analytics teams to plan and implement annual media priorities across all enterprise channels
- Lead Digital Operations meetings with cross function teams (internal/external)
- Inform and maintain Digital Operations workflows across programmatic, search & social teams
- Develop best practices for digital operations across channels and regularly communicate out to the larger digital teams
- Ideate, manage & communicate results leveraging Dynamic Creative Optimization testing to influence future creative strategies
Ad Tech & Automation
- Lead the development and implementation of automated operations & creative capabilities for Programmatic, Search and Social campaigns.
- Manage, troubleshoot and implement improvements for all internal operations tools such as the Automated Trafficking Web App.
- Work alongside all channel leads to innovate new ideas and tools to create innovative tools to support campaign building, optimization and reporting
- Proactively identify opportunities for operational innovation and testing
- Facilitate the education of Digital Ad Operations across THD Canada
Competencies:
- Action Oriented
- Conflict Management
- Drives Engagement
- Collaborates
- Plans & Aligns
- Develops Talent
- Customer Focus
Skills:
- Attention to detail
- Organization
- Problem-solving
- Excellent written and verbal communication skills
- Strong understanding of the Programmatic Eco System & its platforms
- Naturally curious, ready to push boundaries and drive innovation
Direct Manager/Direct Reports:
- Reports to Manager, Programmatic Media & Digital Operations
- One Direct Report: Sr. Specialist, Digital Operations
Travel Requirements
- None
Physical Requirements
- Extended sitting, repetitive tasks
Working Conditions
- Working in an office setting, computer work, camera-on virtual meetings
Minimum Education:
- University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience:
- 3-5 years of relevant work experience
Minimum Leadership Experience:
- Strong ability to influence and build relationships with key stakeholders
Certifications:
- Any media platform certifications considered an asset
Other Requirements/Assets:
Experience with media buying & Ad Trafficking in a retail environment
In Office; Monday to Friday (1 Concorde Gate, North York)
In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.
