Reputation Management Monitoring and Reporting Specialist

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

***Please note this is a 1-year contract opportunity***

About the role:

We’re seeking a detail-oriented, data-driven Reputation Management Monitoring Specialist to support our social media activity globally, including social listening, social monitoring, reporting and generating insights, building and maintaining dashboards, identifying trends and potential reputation risk, and creating regular and ad-hoc reports.

Reporting to the AVP, Corporate Communications, you will play a key role in transforming raw, real-time social media and traditional data into actionable insights that inform reputation risk strategy, performance, audience engagement and social media visibility.

What will you do?

• Monitor social media channels and online forums for mentions of the company, the industry more broadly, and key stakeholders globally.
• Monitor and track social media metrics and sentiment across various platforms globally to assess brand reputation and potential risks.
• Collect, analyze, and interpret large volumes of social media data to identify trends, patterns, and potential reputation threats.
• Develop and implement strategies to mitigate reputation risks on social media platforms.
• Develop and maintain comprehensive dashboards and reports to visualize social media reputation data for stakeholders and management.
• Create and deliver reports on social media reputation performance, including key performance indicators (KPIs) and risk metrics.
• Utilize data analytics tools and techniques to perform in-depth analysis of social media conversations and user behavior related to brand reputation.
• Identify and track emerging issues or crises on social media that could impact the organization's reputation.
• Collaborate with marketing, communications, and legal teams globally to address and respond to social media crises.
• Create and maintain crisis communication plans for various social media scenarios.
• Stay up-to-date with social media platform changes, industry trends, and best practices in online reputation management.

What do you need to succeed?

• 2-3 years of experience in digital marketing, social media management or related roles.
• Proven experience using and supporting social media tools/platforms like Hootsuite, Brandwatch, CISION, Meltwater or similar technologies
• Bachelor's degree in Communications, Digital Marketing, Public Relations, or a related field.
• Hands-on experience with data-driven decision-making, analytics tools and reporting dashboards
• Strong understanding of API’s, platform integrations and marketing technology ecosystems.
• Understanding of the external environment and how it can influence brands and organizations.
• Innovative problem-solving skills and excellent analytical abilities.
• Strong communication and interpersonal skills, able to work collaboratively, develop solid relationships, manage differences, and influence change.
• Strong organizational and project management skills, able to manage multiple projects and prioritize effectively.
• Ability to deal with ambiguity be flexible and adaptive to change.
• A capable decision-maker, ability to work independently and exercise judgement.
• Superior attention to detail.

Unique Requirements:

• Able to accommodate early morning and late evening meetings occasionally to support business partners in Asia time zones

What's in it for you?

• Hybrid work environment
• A friendly, collaborative, and inclusive culture
• 15 vacation days per year
• Flexible Benefits from the day you join to meet the needs of you and your family
• The opportunity to move along a variety of career paths with amazing networking potential
• Access to our Global Learning Centre, available 24/7 for your learning needs
• Wellness programs that support the three pillars of your health - mental, physical and financial

Recent Awards:

• We are honoured to be recognized as a 2022, 2023 and 2024 Best Workplaces in Canada by Great Place to Work® Canada
• Great Place to Work® list for Best Workplaces for #HybridWork 2022
• Great Place to Work® list for Best Workplaces for Professional Development in Canada 2022
• Named “Best Places to Work” by Glassdoor, 2021 and 2023

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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