Unica Campaign Analyst - 74503

Unica Campaign Analyst - 74503

Duration:6 months (Possibility of Extension)

Location: Downtown Toronto - Hybrid 2 days a week - mandatory Monday and flexible 2nd day

About the Role:

We are seeking a Unica Campaign Analyst to support our Campaign Operation team with the migration and modernization of our Unica environments. This role will play a key part in converting existing SAS campaign codes to Unica, as well as assisting in the integration of Unica Campaign and Interact onto a unified platform. The successful candidate will have hands-on experience with Unica Campaign, campaign building, and be comfortable working in a fast-paced, highly collaborative environment.

Key Responsibilities:

• Support the migration of marketing campaigns from SAS to Unica Campaign.

• Assist in rebuilding offers, segments, flowcharts, and scheduling logic in the new Unica environment.

• Validate and optimize flowcharts and campaigns to ensure business requirements and performance standards are met.

• Audit, migrate, and optimize campaign components (offers, mail lists, SQL queries, user roles, etc.) for consolidation onto a unified Unica environment.

• Troubleshoot and resolve technical issues during the migration process.

• Partner with marketing and IT teams to ensure smooth transition and minimal downtime.

• Document processes, decisions, and configurations to support knowledge transfer and operational continuity.

Must Have Requirements:

• 5+ years of hands-on experience with IBM/Unica Campaign (designing, building, deploying campaigns, templates) - ability to code in UNICA

• 5+ years of SQL and data source integration within Unica.

• Experience with SAS campaign codes

• Ability to rebuild offers, segments, flowcharts, and scheduling logic in the new Unica environment.

• Ability to Document processes, decisions, and configurations to support knowledge transfer and operational continuity. (Microsoft Office)

Nice To Have:

• Knowledge of cloud-based environments (AWS, Azure) is an advantage.

• Previous experience in campaign design

Interviews:

• 1st round - HM and their manager ONSITE - behavioral & technical UNICA test - 1 hour