Sr. Salesforce Analyst - 55547/55548

Start Date: 14th July

Business Unit: 4 - Personal Banking Data and Analytics (S_0002220)

Duration: 1 year

Extension possible: Yes

Conversion Possible: yes

Work Location : hybrid (twice a week - any 2 days) 1 day overlapping with teammates

CANDIDATE PROFILE DETAILS:

Years of experience: 5-7

Reason for request/why opened: additional/ setting up a new team

% Interaction with Stakeholders: Internally

Team Size: 2

Project: end-to-end campaign execution through salesforce. Build in house data cloud

Selling Point of the position: exciting opportunity to share best practices and growth

How will performance be measured: deliverables, deadlines, quality,

Best vs Average Candidate:

• Excellent attention to detail and quality control in execution and deployment

• Someone who has hands-on marketing clouds experience

SUMMARY OF DAY-TO-DAY RESPONSIBILITIES:

Department Overview

As part of the Bank's Marketing department, the North American Growth Marketing team is responsible for leading our digital marketing and 1:1 Marketing. The team carries the mandate to build the digital marketing ecosystem and enable personalized 1:1 communication at all interactions with our customers.

Job Description

the Bank is modernizing it's marketing ecosystem to deliver personalized, relevant and timely communication to our customers in their channel of choice. The Bank Salesforce COE will play a critical role in the transformation and modernization of owned-digital channel marketing for the enterprise, bringing together consultation and tactical subject matter expertise in 1:1 marketing best practices. As a key member of Salesforce COE, the SF Campaign Manager will work closely with key partners across Marketing & Business Units to lead the well managed delivery of journey orchestration campaigns and initiatives in the Salesforce ecosystem.

Responsibilities:

• Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC.

• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers.

• Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements.

• Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, structures Journey decision splits

• Oversee journey planning and execution including technical reviews and quality control.

• Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.

MUST HAVE:

• Minimum 2+ years of Salesforce and marketing automation experience.

• Minimum 2+ years of Campaign Management and Delivery experience with segmentation strategy

• Solid CRM experience and understanding of marketing campaign concepts and best practices

• Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions,

• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.

• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.

• Strong knowledge of Omni chanel and other regulatory frameworks applicable to email marketing in Canada.

• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.

NICE TO HAVE

• 2+ years of journey orchestration experience in Financial Services or other regulated industry

• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist

• 2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

• Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS to work in SFMC