Senior Web Strategist to develop strategies and provide operational guidance in support of a web transformation for a crown corporation client

Our valued crown corporation client is seeking a Senior Web Strategist to develop strategies and provide operational guidance in support of a web transformation!

Hybrid role with 2 days/week on-site in Downtown Ottawa

As the successful candidate, you will play a pivotal role in shaping and executing the client's web transformation. This service involves developing strategies, providing operational guidance, ensuring the alignment of web initiatives with business goals, and driving continuous improvement in website performance and user experience.

Responsibilities:

• Develop and execute web strategies (including SEO strategy, content strategy, content management strategy, personalization strategy) that deliver on OKRs and on the client's corporate strategy
• Collaboratively develops and supports execution of a scalable personalization strategy
• Collaborates with business teams to jointly develop a content strategy for the website including content and technical SEO
• Builds user flows that enables the customer journey for target personas
• Develops and supports the execution of an accessibility strategy that includes content and technology
• Drives web transformation projects, including website redesigns, collaborate in platform migrations and the integration of new technologies
• Ensures web transformation aligns with broader marketing initiatives including campaigns, paid advertising, social, and email marketing
• Leverage analytics and data insights to guide ongoing website improvements
• Monitor and analyze web performance metrics, user behavior, and industry trends to increase relevant traffic and to measure effectiveness of web initiatives
• Collaborate with UX designers to enhance user experience and ensure the website meets the needs of our target audience
• Work closely with marketing, IT, and other departments to ensure cohesive and effective web strategies
• Advises cross-functional teams to ensure best practices in design, development, and content management

Must-Have Skills:

• Demonstrated experience working with Content Management Systems (CMS) and Web Analytics
• Demonstrated experience working with Search Engine Optimization (SEO) tools and strategies

Nice to Have Skills:

• Adobe AEM
• Accessibility and WCAG knowledge
• Excellent communication skills in French and English