Senior Product Manager to own and manage product roadmaps and feature backlogs for a Social Media/Digital Marketing Platform with a major retail client- 30

Senior Product Manager to own and manage product roadmaps and feature backlogs for a Social Media/Digital Marketing Platform with a major retail client- 30442

Location: Mississauga (5 Days a week on site)

Contract: ASAP- Jan 31, 2027 (Chance of Extension)

Hours: 37.5 Hours Per Week

Our Retailer Canada is on a mission to change customers’ hearts and minds by becoming Canada’s most trusted retailer of choice through a deepened 1x1 social relationship. Our social ecosystem connects customers, associates, influencers, and communities through authentic, data-driven, and meaningful engagement.

As the Senior Product Manager - Social Platforms, you will lead the vision, strategy, and execution for the technology ecosystem powering our social programs. You’ll partner closely with Marketing and Technology teams to build scalable, innovative platforms that empower social storytelling - across Influencer, Affiliate, Local Social, and Ambassador channels.

Responsibilities:

• Define the long-term vision and strategy for social products, identifying market opportunities through competitive analysis and stakeholder engagement.
• Own and manage product roadmaps and feature backlogs, gathering and documenting requirements, and analyzing customer and product data to inform priorities and development cycles.
• Turn customer and business insights into actionable priorities, setting objectives and key performance indicators, and defining user and business acceptance criteria.
• Measure success by tracking adoption rates and ROI of existing & new social products, including
• My Local Social (store-level social engagement) well as Influencer Affiliate & Creator platforms.
• Partner with engineering and marketing teams to deliver integrated solutions that support business growth and enhance customer trust, while driving innovation through collaborationwith multiple lines of business.
• Manage the adoption and integration of new and emerging AI technologies.
• Own product roadmaps and feature backlogs, stack ranking social initiatives across all channels to ensure maximal value delivery.

Qualifications:

• At least 5 years of product management experience, preferably in digital marketing, social commerce, or customer engagement platforms.
• Knowledge of Agile methodologies-backlog management, strategic stories, iterative development.
• Strong analytical and problem-solving abilities-comfortable with data-driven decision-making.
• Proven success in launching platform products from concept to market
• Experience collaborating across engineering, marketing, privacy, and legal teams.
• Ability to thrive in a fast-paced, large matrixed organization with competing priorities.
• Strong understanding of social media ecosystems, creator platforms, and affiliate platforms.

Education:

• Bachelor’s degree; MBA or advanced degree preferred.