Marketing Data Analyst - 83716

Line of Business: Canadian P&BB Marketing

Duration: 6 months (possibility of extension)

Location: Downtown Toronto - Hybrid (3x in office/week, subject to change)

Role Mandate: This role provides support to marketing partners through analytics (reporting, modelling, deep dives etc.) serving the US and Canada.

Team Structure: This role will be mostly independent work, but they will be on a mid-sized team of 8-10 peers.

Role Responsibilities:

• Gather and consolidate data from multiple sources (CRM, web analytics, social media, email platforms, paid media).
• Segment audiences and identify trends in customer behavior to support targeted marketing strategies.
• Work closely with marketing, sales, and product teams to align data insights with business objectives.
• Use statistical techniques to predict campaign outcomes and budget allocation effectiveness.
• Analyze campaign performance and provide recommendations for optimization.
• Data discovery
• Building technical specification documents for Journey development
• Journey reporting via dashboards
• Understanding business requirements for translation into technical requirements

Must Have Skills:

• 2+ yr of technical experience for both SQL and PowerBI
• 1+ yr of Salesforce Marketing Cloud experience (SFMC)
• Technical bachelor’s degree
• Marketing campaign experience
• Written/verbal communication skills

Nice to Have Skills:

• Previous marketing analyst experience
• Former FI experience

Interviews:

1 or 2 rounds for 1 hr over teams with the HM and colleague, including a technical test. Please prepare a technical portfolio for the interview if you have one.