Marketing Consultant - 77912

Position Title: Specialist II-IC Marketing Business Advisory

Line of Business: Marketing

Duration: 12 months

Location: Downtown Toronto [in office 3 days a week as of September 15th, potentially moving to 4 days a week in office later in the year.

Role Mandate: The Marketing Manager Lifecycle, Home Financing Products is accountable to executing marketing strategies to help drive business objectives for Canadian Home Financing growth programs. The role will translate program strategies into solution and communication tactics to increase profitable customer relationships, and to help develop and implement marketing and communication materials across multiple channels and multiple tactics, ensuring all marketing materials adhere to brand strategy and overall business objectives and is compliant with legal/regulatory disclosure requirements. The role is accountable to create communication materials that are relevant and continually optimized to drive measurable impact against business results.

Role Responsibilities Include (but are not limited to):

• Lead & manage day-to-day requirements to deliver Home Financing End of Term Renewal Campaigns, including planning, scheduling, copywriting, coordinating stakeholder reviews/approvals and translation.

• Lead & manage day-to-day requirements to deliver Mid Term Retention Campaigns, including planning, scheduling, copywriting, coordinating stakeholder reviews/approvals and translation.

• Design and implement unique cross sell campaigns targeting existing homeowners with relevant offers and products.

• Drive content updates, design and implement robust testing plans on public website to continually optimize and drive incremental campaign performance

• Track results and present outcomes of initiatives to business partners, executives and executive councils and to help drive viable recommendations.

• Build effective relationships with internal/external stakeholders and ensures alignment.

• Analyze data and information to provide insights and recommendations.

• Broader work or accountabilities may be assigned as needed

Must-Have Skills:

• Typically between 4 - 6 years of relevant experience and post-secondary degree in related field of study.

• Bachelor's degree in business, marketing, finance or related field.

• Proven success working in a variety of marketing disciplines including demonstrated experience in customer relationship management (CRM) programs, email marketing, digital marketing, direct marketing and marketing analytics.

• Data driven decision making

• Influence skills - In-depth.

• Collaboration & team skills.

• Analytical and problem-solving skills.

• Verbal & written communication skills.

• Experience in the financial services industry preferred

Nice to Have Skills:

• Previous FI Industry experience

Interviews:

• 1st round - Reporting Manager

• 2nd Round - Hiring Manager