CAN - Communications Specialist III - 55073

Duration: 12 months

Extension possible: Yes

Conversion Possible: Yes

Interview Process: 2 rounds Virtual

Work Location: TD Terrace - 160 Front Street West Corporate, Toronto, Ontario ( In office 2 days a week )

CANDIDATE PROFILE DETAILS:

Degree/Certifications Required: BA

Years of experience: 5yrs of marketing exp ideally email

Selling Points of Position: working within a leading FI organization

Background :FI ideally , most important focus is the email marketing with some digital ( paid media )

Potential candidates come from well known large organizations , add agencies or related

SUMMARY OF DAY-TO-DAY RESPONSIBILITIES:

On a typical workday you are expected to:

• Marketing Strategies and Plans: Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

• Consumer Insights and Trends; Leverage market research, interpret consumer information and trends for your business and apply to marketing plans including creative and media briefs.

• Influencing and relationship management: Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.

• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity - PIR (including recommendations). Telling our Story - able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations across programs/LOBs.

• Builds Innovative Solutions: Actively contributes to driving the spirit innovation among the team. Brings external thinking/ideas to problems. Identifies gaps and uncovers "white space" (unmet needs). Influences product development with innovative and creative ideas from inside and outside the bank

• Budget and Project Management: Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders/sponsors. Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements.

• Analysis and Problem Solving: Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data. Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise.

• Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience.

MUST HAVE:

Marketing experience in email (primary)

Marketing strategies experience

Marketing / Media Agency management experience

Digital experience - Websites & emails

How to write an agency brief

Business partner management

Marketing experience in well known established Canadian companies with tenure longer than 1 year (preferably avoid candidates who have jumped around from contract to contract)

NICE TO HAVE

Banking experience

Telecommunications experience