Accessibility Marketing Manager- to lead the implementation of accessibility best practices across marketing and communications. 102050-1

Accessibility Marketing Manager-

6 months

Hybrid - currently 2 days per week in office

81 Bay Street

Project

Responsibilities:

Senior Marketing Manager to lead the implementation of accessibility best practices across marketing and communications. This role will be instrumental in ensuring full compliance with the Accessible Canada Act (ACA), Accessibility for Ontarians with Disabilities Act (AODA) and Web Content Accessibility Guidelines (WCAG 2.1 / 2.2).

The role analyzes issues, data, processes and situations, working closely with internal partners and stakeholders. It also involves innovation, and substantial communication, drafting content, and problem-solving skills to ensure all marketing content meets accessibility standards.

Accessibility Leadership

• Champion accessibility as a core pillar of marketing and brand excellence, aligning with ACA, AODA, and WCAG standards.

• Translate regulatory and technical requirements into practical guidelines, job aids, and QA processes for internal and external teams.

• Conduct audits of marketing content to ensure accessibility compliance (e.g., colour contrast, alt text, plain language, etc.)

• Embed accessibility considerations to ensure accessible-by-design deliverables where relevant.

• Collaborate with cross-functional teams to structure and maintain Zero Height as a centralized repository for brand and accessibility guidelines, ensuring the platform supports inclusive design principles.

Standards & Governance

• Define and evolve accessibility standards, brand-aligned best practices, and QA processes across marketing deliverables (e.g., social media platforms, videos, PDFs, email, and digital assets)

• Maintain and enhance brand guidelines, templates, tone of voice frameworks, and visual identity systems, ensuring inclusive communication.

• Maintain up-to-date knowledge of WCAG success criteria and changes to ACA/AODA legislation, proactively adapting marketing standards.

• Create clear documentation, checklists, and review processes to streamline accessibility compliance and promote consistent adoption.

Training & Capacity Building

• Design and deliver training programs/educational sessions to internal teams and agency patterns on accessibility principles and inclusive design.

• Serve as a subject matter expert and cultivate a culture of design accessibility.

Collaboration & Oversight

• Partner with cross-functional stakeholders- including UX, digital, legal, brand, CX and regulatory teams.

• Collaborate with external agency partners and vendors to ensure accessibility requirements are understood, contractually obligated, and consistently met.

Must Have Requirement

• 5+ years of progressive experience in marketing, creative services, or digital content

• 5+ of technical writing experience

• 3+ years in accessibility and inclusive design.

• 3+ Deep understanding of accessibility standards, including WCAG 2.1/2.2, and their application to marketing and digital communications including websites, PDFs, videos, emails, and social media with proven experience

• Strong knowledge of relevant accessibility legislation: ACA, AODA, and applicable provincial/federal standards.

• Proven ability to lead accessibility integration within creative and content workflows, and to assess marketing output for compliance.

• Experience with accessibility testing tools and assistive technologies (e.g. screen readers, contrast analyzers, HTML/CSS validators).

• Effective communicator and writer, skilled in simplifying complex regulations for non-technical audiences

• Experience performing accessibility audits and developing remediation recommendations for web, email, social media, video, PDF.

• Understanding of creative and brand systems, and how to align accessibility with visual and verbal identity standards.

Nice to Have:

• Certification in accessibility (e.g. CPACC, WAS, Trusted Tester) is considered a strong asset.