Our Client
Flexpipe, a brand of the 80/20 company, is a manufacturing business specializing in modular material handling systems. With steel pipes and over thirty connector joints, nearly anything can be designed and built! Like a LEGO set, these systems can be assembled and reassembled almost endlessly. Since top-tier equipment isn’t just for customers, your workstation will be an ergonomic setup built with their own products. Join a team united by five core values: customer satisfaction, friendliness, excellence, reliability, and integrity.
Looking for an employer that offers:
- The opportunity to book a house in Costa Rica for free for vacation or remote work;
- A well-established organizational structure with agile operations and a paperless work environment;
- A modern workspace and a relaxation room;
- A 40-hour workweek with the flexibility of a hybrid work model to support work-life balance;
- IT equipment provided for remote work;
- Group insurance including optional dental coverage, a health spending account, and access to telemedicine;
- A social committee and a health & wellness committee offering fun and engaging activities;
- A family-oriented, human, and close-knit employee experience;
- A competitive salary.
Your Role and Challenge at Flexpipe:
Reporting to the Vice President of Marketing, you will be responsible for leading and coordinating a team dedicated to enhancing sales effectiveness through strategic planning, performance analysis, content development, and the integration of support technologies. As a cross-functional leader, you will work closely with the sales, marketing, product, and operations teams to ensure smooth communication, streamlined processes, and an optimal customer experience.
Key Responsibilities:
- Design and implement a scalable sales enablement strategy aligned with Flexpipe 80/20’s business objectives;
- Create and deliver dynamic, relevant sales content and training to support onboarding and strengthen the capabilities of our extended sales teams and partners;
- Implement integrated marketing strategies to generate high-quality leads using digital marketing (SEO, paid ads, social media, geofencing, etc.), direct marketing, marketing automation, and email marketing. Support lead qualification strategies to help sales teams focus on highest-value opportunities;
- Identify gaps in the sales process and implement improvements to increase efficiency and reduce friction;
- Collaborate closely with sales, product, marketing, and operations to ensure consistent communication and strategic alignment across all functions and platforms (e.g., websites and social media);
- Evaluate, implement, and optimize tools such as CRM, CMS, and sales enablement platforms;
- Monitor key performance indicators (KPIs) and use performance data to adjust and improve enablement initiatives;
- Review KPIs measuring the effectiveness of sales enablement initiatives, including online content and lead generation. Evaluate, select, and implement sales enablement tools and systems;
- Work with other department leaders to ensure message consistency and a seamless customer experience.
