Marketing Planning & Web Content Lead

The opportunity

The Marketing Planning and Web Content Lead will act as a critical quarterback across the team, ensuring an integrated approach to planning and execution of cross-team projects. This individual will have a key project management role, establishing and managing workback schedules to ensure tactical activities are delivered in alignment with integrated plans and across our annual and quarterly content calendar. Escalate roadblocks as appropriate and advise on delivery impact of initiatives.

The candidate will bring a strategic eye to all content, providing inputs that support Brand voice and guidelines, and MarComms and broader enterprise objectives. They will also play a role in developing various forms of content, in partnership with colleagues and/or vendors to support objectives.

This individual may be called on to support monitoring for the OTPP brand and other business partner needs.

Who you'll work with

The Marketing Planning and Web Content Lead will work closely with colleagues across the Marketing and Communications team to bring reputation and brand building initiatives to life across internal and external channels.

What you'll do

• Work closely with internal and external partners to develop creative assets, brief creative teams, develop workback schedules and consolidate feedback for all content and video production

• Oversee the process for updating the primary project management platform (JIRA board) across for the integrated MarComms team

• Manage end-to-end project delivery for integrated MarComm initiatives, by ensuring alignment on ensuring visibility of resources required, working with team leads to confirm resource allocation and setting priorities as required. When prioritization and/or scope change decisions are required, raise up to SLT for direction

• Has line of sight of all cross-channel amplification strategies and understanding of how amplification plans come together.

• Consolidate outcomes from team planning meetings in relation to cross-team projects

• Take the lead in development of high-level plans for cross-team projects to ensure visibility of objectives, timeframes, review requirements, and deliverables within and beyond Marcomms team as relevant.

What you'll need

• Min. of 5 years’ experience in brand, digital marketing or account executive/PM roles

• Experience within the financial industry and brand would be considered a plus

• Experience leading and working with agencies

• Degree in Marketing or Communications

• Strong project management skills

• Previous writing experience would be considered an asset

• Strong understanding of B2B cross-channel marketing planning development

• Understanding of digital paid media

• Understanding of KPIs related to marketing channels and optimization strategies for integrated marketing

• Excellent communication skills

• SEO (technical and traditional) knowledge is an asset

• Experience with agile marketing methodology would be an asset

#LI-PA, #LI-Hybrid

What we’re offering

• Pay-for-performance environment that offers competitive salary and incentive

• Numerous opportunities for professional growth and development

• Comprehensive employer paid benefits coverage

• Retirement income through a defined benefit pension plan

• The opportunity to invest back into the fund through our Deferred Incentive Program

• A flexible/hybrid work environment combining in office collaboration and remote working

• Competitive time off

• Our Flexible Travel Program gives you the option to work abroad in another region/country for up to a month each year

• Employee discount programs including Edvantage and Perkopolis

At Ontario Teachers', diversity is one of our core strengths. We take pride in ensuring that the people we hire and the culture we create, reflect and embrace diversity of thought, background and experience. Through our Diversity, Equity and Inclusion strategy and our Employee Resource Groups (ERGs), we celebrate diversity and foster inclusion through events for colleagues to connect for professional development, networking & mentoring. We are building an inclusive and equitable workplace where our talent is respected, accepted and empowered to be themselves. To learn more about our commitment to Diversity, Equity and Inclusion, check out Life at Teachers'.

How to apply

Are you ready to pursue new challenges and take your career to the next level? Apply today! You may be invited to complete a pre-recorded digital interview as part of your application.

Accommodations are available upon request (peopleandculture@otpp.com) for candidates with a disability taking part in the recruitment process and once hired.

Candidates must be legally entitled to work in the country where this role is located.

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