UX Lead

GENERAL FUNCTION

The UX Lead will play a critical role in elevating Money Mart's digital customer experience by shaping, refining, and optimizing post-MVPl product iterations across web, mobile, and in branch applications. Reporting to the VP of Digital Growth & Innovation, this role will work across multiple cross-functional pods-including Acquisition, Customer Experience & Transformation, and others-to ensure that what is launched is not only functional, but also emotionally resonant, frictionless, and revenue-impacting.

This individual will lead a team of embedded designers, coaching them to deliver seamless and cohesive user experiences that drive engagement, satisfaction, and ultimately, sales growth. The UX Lead will act as a design thought partner across digital and business teams and ensure that customer insights are deeply integrated into the design and iteration process.

DUTIES/RESPONSIBILITIES

• UX Strategy & Vision
  • Own and evolve the end-to-end UX strategy for key digital experiences, ensuring they align with customer expectations, business goals, and digital growth
  • Establish design principles and frameworks that guide consistent, scalable, and accessible experiences across platforms.
• Driving Post-MVP Excellence
  • Partner closely with Product, Engineering, and Pod Leads to take MVP1 launches and elevate them into deeply engaging, differentiated experiences.
  • Lead iterative cycles of testing and optimization to refine MVP features based on user feedback, analytics, and behavioral insights.
  • Define clear goals for enhancements that move the needle on conversion, retention, and satisfaction.
• Leadership of Embedded Designers
  • Manage, mentor, and inspire a team of UX and product designers embedded within delivery pods.
  • Guide designers to champion user needs while balancing business constraints and technical realities.
  • Ensure design excellence and cross-pod cohesion through regular design reviews, shared practices, and strong knowledge-sharing rituals.
• Cross-Pod Collaboration & Delivery Enablement
  • Work across pods to identify high-value UX opportunities and prioritize design efforts that will unlock sales and operational value.
  • Serve as a connective tissue between pods, advocating for seamless cross-journey experiences and reducing design debt.
  • Collaborate with UX research, analytics, and content strategy partners to deliver holistic experiences rooted in insights.
• Continuous Improvement & Customer Centricity
  • Build feedback loops to continuously understand user behavior and pain points through qualitative and quantitative methods.
  • Drive a culture of experimentation and learning through design sprints, usability testing, and rapid prototyping.
  • Stay current on emerging UX trends, design tools, and competitive benchmarks to keep Money Mart's experiences modern and compelling.

EXPERIENCE

• 7+ years of UX/Product Design experience, including 2+ years leading design teams or initiatives in cross-functional environments.
• Proven success iterating on MVPs or launching post-MVP2+ experiences that improved customer satisfaction and business outcomes.
• Strong portfolio demonstrating customer-centered solutions and measurable impact.
• Deep expertise in design systems, interaction design, prototyping tools (e.g., Figma, Sketch), and agile delivery environments.
• Excellent communication and facilitation skills, with the ability to align diverse stakeholders around a vision.
• Experience in financial services, fintech, or consumer retail environments preferred.