Benefits
Public transportation nearby
Description
- Develop, implement, and manage comprehensive digital marketing strategies aligned with business objectives.
- Plan and execute online marketing campaigns across multiple digital channels including Google Ads, Meta (Facebook & Instagram), email marketing, SEO, and display advertising.
- Analyze campaign performance and optimize based on KPIs such as ROAS, CPA, CTR, and conversion rate.
E-Commerce Management
- Manage and optimize the company’s e-commerce platforms (Booking.com, Expedia, MEWS, Hotels.com or similar).
- Monitor pricing, promotions, and online marketing to maximize sales performance.
- Improve customer journey and conversion funnel through UX/UI and CRO (Google Analytics 4 ) best practices.
Analytics & Reporting
- Track, analyze, and report website and campaign performance using tools such as Google Analytics, Google Search Console, and CRM (HubSpot) systems.
- Prepare detailed performance reports and actionable insights for management.
- Use data-driven decision making to continuously improve marketing effectiveness.
Content & SEO
- Collaborate with internal teams to create optimized digital content (product descriptions, landing pages, blogs, email campaigns).
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Conduct keyword research and competitive analysis.
Social Media & Brand Presence
- Manage and grow the company’s social media presence in line with brand guidelines.
- Plan content calendars and oversee paid and organic social campaigns.
- Monitor community engagement and respond to customer inquiries where required.
Market & Competitor Analysis
- Conduct ongoing market research and competitor benchmarking.
- Identify new digital trends, tools, and growth opportunities in e-commerce and online marketing.
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Requested skills
Required Qualifications
- Bachelor’s degree or related studies in Marketing, Digital Media, Online Business Management or a related field
- Minimum 2–3 years of professional experience in digital marketing and e-commerce.
- Experience managing paid advertising campaigns (Google Ads, Meta Ads).
- Strong understanding of e-commerce platforms and online sales funnels.
- Experience with analytics and reporting tools (Google Analytics, CRM, dashboards).
Technical Skills
- Google Ads & Meta Ads Manager
- SEO & SEM tools
- E-commerce platforms (Booking.com,Expedia, MEWS, Hotels.com etc.)
- Email marketing platforms (HubSpot,Klaviyo,Mailchimp etc.)
- Google Analytics, Search Console, Tag Manager
- Basic understanding of HTML/CSS is an asset
Soft Skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills
- Detail-oriented with a results-driven mindset
- Ability to work independently and in a team environment
Job Type: Full-time
Pay: $34.65 per hour
Work Location: In person
Equal Opportunity Employer
This employer is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Aboriginal/Native American status or any other legally-protected factors. Disability-related accommodations are available on request for candidates taking part in all aspects of the selection process.
Requirements
Level of education
University
Work experience (years)
3-5 years
Written languages
Fr : Advanced
En : Advanced
Spoken languages
Fr : Advanced
En : Advanced
