Vice President, Digital Marketing - Foundation-camh

This role involves remote/work-from-home arrangements with a requirement for a minimum of two (2) days per week working onsite and may be subject to change as the organization works through its hybrid workforce plan and/or changing needs of the Foundation. We care about our team and community and are aligned with CAMH’s health and safety practices.

ABOUT CAMH FOUNDATION
Hi! I’m Sarah Chamberlin, Chief Marketing Officer & VP of Community Giving & Engagement! I’ve spent over six years with CAMH Foundation watching the company and the mental health movement grow significantly. I am driven by working for a meaningful cause, with an exceptional team, and doing the job I love.

I believe the key to an excellent full-time, permanent VP, Digital Marketing is not just on-the-job technical skills but maintaining a pulse on new trends, keeping an eye on competitive advancements, asking the right questions, listening to the answers and believing that no one should be left behind in mental health care.

I invite you to join me for a conversation about your interest in CAMH, have the chance to meet members of our incredible team, and tell me more about how your career aspirations align with our bold journey to create a world where mental health is health.

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. With a dedicated staff of more than 5,000 physicians, clinicians, researchers, educators, and support staff, CAMH offers outstanding clinical care to more than 38,000 patients each year. The organization conducts ground-breaking research, provides expert training to healthcare professionals and scientists, develops innovative health promotion and prevention strategies, and advocates on public policy issues at all levels of government.

CAMH Foundation is charged with raising and stewarding funds in support of CAMH. Its role is to help transform the way we understand and address mental illness by raising awareness and increasing engagement across the country. Generous and dedicated supporters help CAMH advance discovery and innovation, build spaces that promote recovery, and break down the stigma of mental illness.

The Marketing and Donor Engagement team is responsible for ensuring our unrestricted revenue stream of funds grows over time as we grow our supporter base. We have clear goals and an open mind on how to achieve them. As members of the team, we are committed to a positive and safe work environment where we support, listen, and learn from each other and be accountable to our many key stakeholders.

THE OPPORTUNITY:
The VP, Digital Marketing, will bring passion for all things digital to designing a forward-thinking strategy that expands our capacity and effectiveness in direct marketing fundraising and connects the donor’s desired experience to our internal activities.

This role will be well suited to an experienced digital marketing leader who brings fresh thinking and appreciation for cause-based fundraising and movement building. You will have experience driving growth and revenue leveraging strong brand programs with a donor-centric view. This role is critical to advancing our digital efforts and reducing our reliance on more costly and traditional fundraising tactics. You will improve our direct marketing fundraising ROI and grow our unrestricted revenue by improving conversion and reducing online friction.

KEY RESPONSIBILITIES:
Revenue and donor growth targets

Strategy Development and Execution

Digital Campaign Leadership/Analytics and Optimization

Cross-Functional Collaboration

Donor Journey and Experience

Trends and Innovation

Team Leadership and Development

Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and believe this is the position that will make you excited to come into work every day, then we want to hear from you!

Salary Range: $195,000 to $212,000 annually

CAMH Foundation is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! Please contact HR.Foundation@camh.ca. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.

Our north star is creating hope and improving outcomes for people facing mental illness. We work in respectful partnerships with each other and our hospital partners to inspire philanthropy and raise awareness in support of mental health.