Digital Marketing Coordinator

At Canadian Forces Morale and Welfare Services (CFMWS), we’re more than just a workplace; we’re a proud community dedicated to supporting Canadian Armed Forces members, veterans and their families in their daily lives. We carefully curate and provide programs and services designed to meet their unique needs and enhance their mental, social, physical, financial and familial well-being. CFMWS employees deliver programs and services including recreation, sports and fitness programs, customized financial services, retail services, access to retail savings and discounts and offers family support and organizes charity events.

Our success stems from living our values. Our employees care about their role in supporting Canadian Armed Forces members, veterans and their families and act with integrity in all they do. Thriving in our close-knit environment, we act as one team with one mission. We constantly seek new ideas and creative ways to deliver the best possible programs and services.

As an employer, we offer a commitment to your health, wellness and growth. We provide a diverse range of roles across many locations and a career where you can make a meaningful impact.

The CANEX Digital Marketing Coordinator will support the planning, development, and execution of impactful member‑focused marketing campaigns across all digital channels. They will leverage the latest email marketing strategies to create automated customer journeys and weekly newsletters, and they will implement, publish, and measure engaging social content while supporting and collaborating with our ambassador program.

In this role, the Coordinator will play a key part in marketing analytics, including the use of GA4, reporting tools, and insight generation to guide data‑driven decision‑making. They will be responsible for testing and optimizing new content types across platforms and for planning and executing paid media initiatives. This includes proficiency in Google Ads, Meta Ads, and Spotify, ensuring campaigns are set up, optimized, and measured effectively to support brand growth.

Education, Certifications and Licenses

College diploma or certificate in Marketing, Communications, Journalism, Public Relations, or a related field AND several years of experience in communications, or a related field

Experience

In producing member-focused marketing and communications content

In email marketing platform

In social media marketing

In search engine optimization (SEO)

In content marketing

In search engine marketing (SEM)

In project management

In marketing automation

In budget administration

In Mailchimp or Microsoft Dynamics 365 Marketing, an asset

Competencies, Skills and Abilities

Client focus, organizational knowledge, communication, innovation, teamwork and leadership.

English or French Essential, Bilingual (English and French) an asset

Reading: Functional

Writing: Functional

Oral: Functional

Health Benefits: Drug coverage, healthcare spending account, virtual care (telemedicine), Employee and Family Assistance Program, mental health support, travel insurance, dental, vision, life insurance and disability insurance.

Work Life Balance: Flexible work options and a wide range of paid/unpaid leave, including paid vacation, family related leave and personal days.

Retirement Planning: Group Savings Plans.

Learning and Development: Payment of professional association memberships, online learning opportunities including a LinkedIn Learning subscription and second language training.

Explore all the benefits CFMWS offers by visiting: https://cfmws.ca/Benefits

This is a hybrid position with an assigned work location allowing the employee to work partly from a corporate office and partly from a home office in accordance with the CFMWS Flexible Work Options Policy, and with approval from the direct manager.

March 9, 2026

CFMWS is committed to providing an inclusive, equitable and accessible environment, where all employees feel valued, respected and supported. We welcome applications from all qualified candidates who can help us build a workforce that reflects the diversity of Canadian society. If contacted in relation to a job opportunity or assessment, you should advise the recruitment team in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.