Description
We are looking for our next Global Can-Am Off-Road Social Leader. Reporting to the Global Off-Road Marketing Manager of Brand, Content and Social, you will be expected to lead a small team to craft and execute a social presence for the Can-Am Off-Road brand that pushes the industry forward and is always on, as well as work strategically and creatively with other marketing experts (both internal and external) to bring to life our ambitious brand objectives.
YOU’LL HAVE THE OPPORTUNITY TO:
Manage a truly global brand day to day with a small team of social specialists, taking into account the necessary nuances required to work in multiple global regions.
Craft and execute a world-class social media strategy that engages, drives conversations, changes opinions, and strengthens relationships with our extremely passionate target audiences.
Work with a best-in-class powersport ambassador network to create content and an intertwined online social presence.
Work with like-minded, powersport-obsessed individuals on the ORV marketing team, including the Global Brand team, ambassadors, PR, paid media, web, CRM, retail network, etc.
Be part of and activate major powersport launches and sponsorships, and be involved in major brand moments (including off-road racing).
Identify, listen, and implement strategies to activate online community leaders, influencers, and powersport communities with support from the community management agency.
Stay abreast of evolving social and industry trends, best practices, and tools for social media, and be able to educate the broader team where appropriate.
Monitor competitors and analyze opportunities and threats for Can-Am.
Collaborate with the lead creative agency to ensure major brand shoots and creative are built in a way that will lead to engaging social assets.
Collaborate with other social brand leads at BRP (Sea Doo, Ski Doo, Can-Am On-Road).
Be in charge of ORV social media properties and a super admin on all tools and properties.
Work closely with external social partners like YouTube, Meta, etc.
Monitor, evaluate, and constantly optimize the health of current social media channels and turn learned trends and observations into actionable insights.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
A passionate, customer-obsessed mindset with a strong understanding of the fast-changing social media landscape, particularly how it relates to American Elder Millennial and Gen X cohorts.
You understand that social never sleeps and are quick to jump on fast-moving trends or opportunities that may not be relevant even a few hours later.
7+ years of experience in social media.
Open to navigate a structured corporate work environment while striving to output in a socially powerful way.
Experience in a global organization or agency would be a strong plus.
You are an unbiased and inspired content creator, sharp curator, and strategic comms expert with strong news judgment and a knack for sourcing the best.
You perceive working and educating people in the organization without a strong social background as an opportunity and a challenge, not a drawback.
Openness to collaboration and differing opinions and the willingness to chart a path forward that works for everyone.
Highly detailed and organized; project management experience would be a plus.
Strong connections and networks in the social creation space, as well as with social platforms directly would be a plus.
An understanding that corporate process is a necessary evil, and the ability to work within it.
Both a strategic thinker and a tactical executor with a roll-up-your-sleeves mindset.
A data geek who leverages meaningful metrics (and throws away what doesn’t matter) to craft insights that can fuel future content plans and programs.
Experience with vendor and agency management.
Experience leading people would be an important asset.
Calm, cool, and collected in high-pressure situations.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
- Annual bonus based on the company’s financial results
- Generous paid time away
- Pension plan
- Collective saving opportunities
- Industry leading healthcare fully paid by BRP
What about some feel good perks:
- Flexible work schedule
- A summer schedule that varies by department and location
- Holiday season shutdown
- Educational resources
- Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
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