Description
We’re looking for a driven and detail-oriented Channel & Insights Specialist to join our Global Network Communications team. In this role, you’ll lead the execution of analytics and distribution channel improvements, and maintain existing CRM channels to support our global network of dealerships, distributors and B2B partners. Reporting to the Team Lead, Network Comms INTL & Global Channels, Insights, the Specialist, Network Comms Channels & Insights, will be a key contributor to the Global BRP Network Communications team.
YOU WILL HAVE THE OPPORTUNITY TO:
Channel Management
Project manage communication, analytics and distribution channel improvement projects in partnership with internal departments and external providers.
Strategize and support the expansion of communication, analytics and distribution channel tools globally.
Track and present regular project status updates tracking deliverables, deadlines and budget.
Campaign Workflow Creation, Execution and Optimization
In collaboration with the content team, configure and execute multi-media campaigns across multiple channels and countries, ensuring timely and accurate delivery.
Build and manage complex delivery workflows in Adobe Campaign Classic (ACC) and other CRM tools to automate journeys and processes.
Regularly audit and refine CRM workflows to enhance efficiency, reduce errors and improve overall campaign performance.
On occasion, support UX/UI efforts for communication touchpoints (e.g.. email templates, banners, logos).
Audience Segmentation & Personalization
Utilize Salesforce, PowerBI, ACC and other CRM tools to segment audiences effectively, ensuring personalized and targeted messaging.
Implement dynamic content and mail merge strategies to enhance network engagement and conversion rates.
Multi-Channel Campaign Management
Orchestrate campaigns across various channels, including intranet, email and SMS ensuring a cohesive communications experience.
Monitor and optimize channel performance, adjusting strategies as needed to meet KPIs.
Performance Analysis & Reporting
Analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
Contribute to the evolution of a test-and-learn culture (e.g., experimentation, A/B testing).
Compile a detailed monthly & quarterly global analytics report detailing campaign performance and recommend action plans to improve engagement.
Monitoring & Testing
Monitor ACC system status and performance.
Troubleshoot, debug and resolve issues in ACC and CRM configurations and workflows.
Provide support and technical assistance to operational support staff and system users if needed.
Continuous Improvement & Documentation
Research trends in communications channels and analytics, and make recommendations that enable our network communications to remain relevant, consistent and well received.
Develop, document and share internal best practices to enhance campaign performance.
Support the Global Corporate Communications team in strategic planning projects and organization in Asana.
Support the Network Communications team as needed with content creation assignments, webcasts, BOSSWeb documentation uploads and Club BRP preparations.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Agile project management skills and familiar with technology implementations.
Experience with CRM tools, automation workflows and fixing bugs. Knowledge of SQL, HTML and CSS is a plus.
Data-driven mindset to analyze insights and provide recommendations.
Strong presentation skills to convey key insights and strategic objectives.
Networker who can meet and make connections with network partners and think from their perspective.
BA (or equivalent degree) with a concentration in marketing, communications, business, computer science or another relevant field.
5+ years of working experience in marketing automation, sales, communications, IT or project management.
Working proficiency in French. Other languages are considered a plus.
Knowledge of data privacy regulations (e.g., GDPR, CAN-SPAM) and best practices is considered a plus.
Knowledge of Asana is considered a plus.
Knowledge of Adobe Campaign, Photoshop and other Creative Suite applications is considered a plus
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
Annual bonus based on the company’s financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.
#LI-Hybrid
#LI-EF1
