Description
BRP is on the lookout for its next brand builder to join its global brand strategy team.
As the Global Brand Creative Lead, you will play a pivotal role in defining and establishing the Sea-Doo brand worldwide. Your expertise will be instrumental in shaping our brand identity, ensuring a robust on-brand presence across various channels, and supporting the brand and its products with effective strategies for growth.
Reporting to the Sea-Doo Global Brand Manager, the Global Brand Creative Lead will spearhead the development of our annual marketing and communications plan. This involves overseeing content strategy and creation, bringing both small and large brand ideas to life, and ensuring the seamless integration of a compelling customer journey.
This role demands strong leadership, top-notch project management skills, a strategic mindset, and a go-getter spirit to successfully deliver on our ambitious brand objectives. It demands the ability to build bridges and relations among all our regional offices in APAC, LATAM and EMEA.
YOU'LL HAVE THE OPPORTUNITY TO:
Bring to life the annual global marketing and communications plan for the brand;
Oversee the global content strategy and ensure proactive implementation by the team;
Manage and collaborate with various partners, both internal and external, including our creative agency, to create content and campaigns that activate diverse marketing channels in alignment with the brand’s objectives, and ensure on-budget and on-time delivery;
Educate cross-functional business units, such as product development, consumer engagement, and sales, on the implications of long-term brand strategies and how their priorities align with the annual narrative roadmap;
Build strong connections and collaborate with cross-functional business owners to ensure the incorporation of business needs into the development of brand initiatives;
Introduce innovative ideas to enhance the consumer experience rooted in the branding and values;
Evaluate and resolve problems that may arise during the project realization by providing creative solutions;
Ensure global brand guardianship.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS, EXPERIENCE AND COMPETENCIES:
8+ years of experience in marketing communications, brand marketing, campaign development and execution - with agency and/or client-side experience;
Incredible writing capabilities and ability to articulate complex inputs and insights into strong creative propositions in briefs;
Thinks critically - questions, challenges, looks for constructive, and new ways of thinking
Builder mindset - you can navigate through complexity to create the future
Passionate about weaving threads together to create captivating brand strategies, storytelling and campaigns;
Excellent presentation skills;
A proven team player capable of working with multiple partners, and in various time zones;
A passion for water and for the ride!
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
Annual bonus based on the company’s financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.
