Data & Insights Analyst - CRM

We’re looking for a Data & Insights Analyst - CRM to join our Global Network Communications team. In this role, you’ll lead the execution of improving our content distribution channels, transforming raw data into meaningful insights and delivering CRM communication campaigns. This position blends technical expertise with strategic thinking to enhance communication effectiveness across our global network of dealerships, distributors and B2B partners.

• Manage projects to rollout or enhance global communication channels and data analytics in collaboration with internal teams and external vendors.

• Track deliverables, timelines and budgets, providing regular status updates to stakeholders.

• Assist with strategic planning and coordination using project management tools like Asana.

• Analyze raw campaign data using formulas and logic to calculate engagement metrics and generate actionable insights.

• Build and maintain PowerBI dashboards to visualize campaign performance, audience behavior and channel effectiveness.

• Use CRM tools, Excel and PowerBI to segment audiences based on behavioral and demographic data. Utilize methods to drive personalization, like mail merges.

• Manage large datasets with precision, ensuring data accuracy and consistency across reporting outputs.

• Collaborate with teams to define KPIs and automate reporting aligned with strategic goals.

• Deliver monthly and quarterly reports to management to guide optimization efforts.

• Design and execute multi-channel communication campaigns (email, webcast, intranet) in collaboration with the content team.

• Build and maintain personalized, automated workflows using Adobe Campaign Classic (ACC) and other CRM platforms.

• Monitor CRM system performance, troubleshoot issues, provide technical support to system users as needed.

• Document and share internal best practices to improve campaign performance and team efficiency.

• Occasionally support content creation, webcast logistics and documentation uploads.

• Research emerging trends in CRM, marketing automation and analytics to inform strategy.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Bachelor’s degree in Marketing, Business Analytics, Computer Science, or a related field.

• 5+ years of experience in marketing automation, sales, communications, IT or related fields.

• Strong project management skills with the ability to deliver on time and within budget in an agile environment.

• Proficient in working with raw data, applying formulas, and building logic-based segmentation to generate actionable insights.

• Experienced in data visualization and PowerBI development to track campaign performance and audience engagement.

• Skilled in CRM platforms such as Adobe Campaign Classic, with knowledge of automation workflows, audience segmentation and campaign execution.

• Familiar with SQL, HTML and CSS for data manipulation and CRM customization. Other coding languages like Python are considered a plus.

• Strong presentation and collaboration skills to communicate insights and work cross-functionally.

• Knowledge of data privacy regulations (e.g., GDPR, CAN-SPAM) and best practices is considered a plus.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation - You want it, we have it:

• Annual bonus based on the company’s financial results

• Generous paid time away

• Pension plan

• Collective saving opportunities

• Industry leading healthcare fully paid by BRP

What about some feel good perks:

• Flexible work schedule

• A summer schedule that varies by department and location

• Holiday season shutdown

• Educational resources

• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.

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