Description
We are looking for a Brand & Performance Insights Strategist to join the Insights Team for a 12-month mandate. Reporting to the Brand & Performance Insights Manager, you will play a central role in translating data into insights - and insight to action.
You will be responsible for analyzing marketing performance and conducting strategic deep dives into consumer, market and competitive data - with the goal of informing Sea-Doo’s Go-To-Market (GTM) strategies and brand priorities. Working coss-functionally with Brand Strategy, Market Research, Customer Analytics, and Digital Analytics teams, you will synthesize inputs and connect dots across multiple sources to uncover strategic insights and deliver tangible, high-impact recommendations.
Your work will help Sea-Doo stay ahead of market shifts, address brand risks, and capitalize on emerging opportunities.
YOU'LL HAVE THE OPPORTUNITY TO:
Consolidate consumer, market, and performance data from multiple teams and platforms.
Interpret and analyze complex datasets to generate actionable insights and identify business opportunities.
Monitor and report on marketing performance, explaining both successes and areas for improvement with data-driven hypotheses.
Understand and anticipate consumer behavior trends to flag risks and uncover growth levers (audiences, market prioritization, channel-mix, etc.).
Build executive-level presentations, turning insights into compelling narratives that inform GTM strategies and business decisions.
Help define and refine GTM roadmaps by identifying unmet consumer needs, competitive gaps, and emerging market opportunities.
Act as a strategic advisor, proactively guiding stakeholders with recommendations based on an integrated view of the business, market, and customer landscape.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Experienced of 5+ years in GTM strategy, 360 performance, insights and/or marketing analysis.
A strategic thinker with strong analytical skills and a demonstrated ability to turn complex data into clear, actionable stories.
A natural connector who thrives in cross-functional settings and is comfortable navigating ambiguity.
Proficient in data interpretation, visualization, and storytelling - especially for executive and non-technical audiences.
Fluent in English (French is a strong asset).
Curious, autonomous, and highly collaborative - you take initiative and follow through.
Do you have other qualifications? Tell us what is unique about you, and why you would be a great addition to the team.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
Annual bonus based on the company’s financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.
#LI-EF1 #LI-Hybrid
