Managing Director, Digital Marketing, Personalization and Technology

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The Managing Director, Digital Marketing, Personalization and Delivery is responsible for integrating marketing strategies with advanced technology solutions to drive customer engagement, operational efficiency and business growth. This role leads BMO.com end-to-end creating a world class personalized experience for our customers, and delivering that experience through the stack, harnessing a group of talented digital marketers, personalization experts and engineers, with a best of breed ecosystem of Marketing Technology (MarTech) tools, data and intelligence. This leader will own the strategy and execution of our priorities including delivering scaled personalization across customer touchpoints, supporting efficient customer acquisition and share of wallet growth, and leading digital engagement and usage of mobile banking features that help customers make real financial progress. In addition, this leader will be responsible for the strategy and execution of our multi-year Marketing Technology (MarTech) modernization roadmap, including finishing the play on the migration to our enterprise Content Management System (CMS).

• Manages a team of marketing, personalization and technology experts to deliver on desired business results.

• Provides strategic leadership, guidance and highly specialized knowledge/advice to direct reports, internal customers and senior/executive management in the area of Marketing, Technology and Personalization.

• Champions data driven marketing and personalization initiatives across BMO owned channels (BMO.com/mobile) to drive clear and measurable customer and business value leveraging marketing, technology and data tools, and best practices.

• Deliver a competitive public website that drives sales, supports customers to self-serve and a platform that represents BMO’s brand, by enabling a scaled personalization that extends to BMO owned channels (BMO.com/mobile).

• Provides technology oversight for marketing platforms (i.e. public site tech stack), including content, and our automation and release tools and practices.

• Will need to play a pivotal part in expanding BMO.com by focusing on delivering strong technological marketing tactics, leading a team across an increasingly complex, dynamic and fast paced environment, of which it will need to partner proactively across the organization.

• Builds and nurtures strong partnerships across the bank (e.g. design, product, marketing, technology, risk, legal and compliance groups) to enable customer, business and enterprise objectives and impact.

• Within the mandate of this role, promotes and supports the Bank’s risk culture including ensuring employees understand their accountabilities for risk-taking activities, promoting an environment of open communication and effective challenge, and establishing the “tone from the top” through leading by example.

• Complies with the Bank’s Risk Appetite framework and ensures risk-taking activities remain within agreed limits and comply with all regulatory requirements.

• Role models driving simplicity and productivity enhancements for optimization across groups driving continuous improvement on key measures.

• Activates our winning culture, aligned with Purpose. Ignites engagement by aligning our culture to our strategy and fueling exceptional execution.

• Fosters diversity, equity and inclusion and creates an inclusive environment for all employees by eliminating barriers to inclusion.

• Develops leaders, plans for succession, and fosters a high-performance culture.

• Drives top talent acquisition and retention, developing organizational capabilities to drive competitive advantage.

• Leads and mentors a team with diverse risk and business experience, skills, and orientation.

• Leads, promotes, and reinforces the Bank’s Ambition; personally, role models One Bank leadership; drives sustainable improvements in customer loyalty and business growth; adheres and supports enterprise customer experience and brand standards.

Qualifications:

• 10+ years of progressive, strategic leadership roles in Marketing Technology (MarTech), Digital Marketing, and Performance Marketing and a track record of delivering exceptional results (preferably in financial services)

• Deep expertise and demonstrated ability in managing Marketing Technology (MarTech) stacks including Content Management System (CMS), marketing automaton tools, data analytics platforms, customer data platforms and technical delivery including oversight of web development, API integrations, and cloud-based solutions

• Excellent organization/ project planning skills and ability to operate with pace, in a highly dynamic environment

• Proven track record in achieving or exceeding objectives

• Proven track record of timely, cost-effective and industry-leading delivery

• Proven ability to work within a changing environment and lead the implementation of change

Please note the base salary range for this position is CDN $165,000.00 to CDN $195,000.00

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.