Manager, Digital Messaging (Blue Rewards)

Address:

Supports content management on BMO’s digital platforms and channels to connect and deliver information/communications to our customers and employees. Helps prepare, publish and optimize digital content to meet business goals. Partners with stakeholders (e.g., content creators, designers, business groups and project teams) to ensure that content is aligned with BMO’s brand and style principles. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution.

• Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.
• Ensures alignment between values and behaviour that fosters diversity and inclusion.
• Regularly connects work to BMO's purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.
• Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.
• Attracts, retains, and enables the career development of top talent.
• Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.
• Acts as a trusted advisor to assigned business/group.
• Influences and negotiates to achieve business objectives.
• Recommends and implements solutions based on analysis of issues and implications for the business.
• Assists in the development of strategic plans.
• Identifies emerging issues and trends to inform decision-making.
• Reviews and assesses functional specifications and design requirements, prepares build and implementation estimates for proposed content management solutions and requests.
• Gathers, examines and interprets content design patterns, data and information to extract insights, answer business questions and provide actionable recommendations.
• Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.
• Leads the content management system and supporting processes, frameworks and tools for the assigned content portfolios.
• Maintains and manages updates to digital standards guides, directory structures, digital assets, etc. in support of the digital content management system.
• Troubleshoots and researches specific issues with the channel/platform infrastructure for a proposed program or content management requirement from the business.
• Reviews and approves the work of other team members as required.
• Develops content management solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides advice and guidance to assigned business/group on implementation of content management solutions.
• Provides input into the planning & implementation of content management operational programs.
• Administers and executes content and format-related requests for all digital properties (e.g. employee intranet, secure web-site) and content management tools (e.g. data capture, digital surveys and forms).
• Reviews and organizes content to ensure appropriate placement, categorization and design.
• Ensures BMO’s brand standards and digital content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.
• Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.
• Executes work to deliver timely, accurate, and efficient service.
• Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty (e.g. employee portals, secure web-site forms, bmo.com)
• Builds effective relationships with internal/external stakeholders.
• Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.
• Provides input and analysis for the continuous improvement of content management processes and procedures.
• Participates in continuous improvement initiatives including, planning, designing and implementing new processes, etc.
• Provides specialized consulting, analytical and technical support.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently and regularly handles non-routine situations.
• Broader work or accountabilities may be assigned as needed.

Qualifications:

• 4-6 years of relevant experience, supported by a post-secondary degree in a related field or an equivalent combination of education and practical experience.
• Hands-on experience with email marketing platforms, ideally including Adobe Campaign Classic and Adobe Journey Optimizer.
• Strong expertise in HTML development, editing tools, and dynamic content management, along with proficiency in web graphics and multimedia tools.
• Solid understanding of email marketing principles, including deliverability, IP monitoring, performance metrics, and their application to optimize campaigns.
• Advanced knowledge of data segmentation, including building targeted audience segments, managing complex data models, and designing efficient data workflows to support personalization and lifecycle marketing.
• Experience collaborating with internal studio and cross-functional teams, including art directors and designers, with deep proficiency in Figma for design review, asset extraction, and translating creative into production-ready templates.
• Skilled in visual and interaction design, with a strong technical foundation developed through education and hands-on experience.
• Well-developed communication, collaboration, and stakeholder influence skills.
• Advanced analytical, problem-solving, and data-driven decision-making capabilities.

Pay Type:

The above represents AIR MILES’ pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position.

AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.