Manager, Customer Segments

Address:

This is a 12 month contract/secondment opportunity.

Reporting to the Senior Manager, Customer Segments, the Manager is responsible for leading the development and execution of various initiatives that result on the accelerated growth of New to Canada segment.

The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention.

You will be required to analyze market, competitor, and customer information to develop compelling value proposition to attract newcomers to Canada and to nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for end-to-end execution - partnering with sales teams to ensure a flawless go to market approach. At the same time, you will be required to work cross-functionally, on a regular basis, with product, marketing, process & digitization, risk, sales and analytics to bring the segment’s value proposition to life.

Typical day might include the following:

• Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind
• Evaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths, and weaknesses.
• Identify, develop and execute on compelling partnerships to help grow the New to Canada segment portfolio and support customers with relevant value adds
• Partner with Marketing, Customer analytics, Customer Care and Sales teams to analyze business and marketing data to identify key drivers, product offers, mechanics, and associated dependencies for driving conversion, product adoption, retention, and cross-sell
• Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy
• Effectively translate analytics into meaningful customer insights and actionable recommendations
• Performance monitoring including Forecast results from various tactics and advocate for resource prioritization
• Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates marketing assets to nurture client relationships
• Drive continued innovation in evolving the segment program
• Articulate program strategy and communicate results to key stakeholders

Knowledge, Skills & Qualifications:

You have:

• 5-7 years relevant Strategy, Consulting and/or Product Management roles in banking or Customer focused industries
• Experience in banking industry an asset
• Experience in developing and executing customer strategies and value propositions, particularly those that require co-ordination and project management across the organization with multiple key stakeholders
• Experience with customer segmentation, customer intelligence and market research
• Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics
• Ability to impact, influence and lead diverse and cross functional groups; experienced change agent
• Master’s Degree (MBA preferred)

You might also have:

• Excellent relationship development and management skills
• Ability to prioritize and manage multiple assignments simultaneously
• Team oriented, flexible, collaborative
• Results oriented, driven and self-motivated with a commitment to excellence
• Advanced PowerPoint and Excel skills

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.