Manager, Customer Segments (Youth & Students)

Address:

You are a business growth strategist and enterprise operator with a sharp instinct for data‑driven problem solving and a relentless focus on scaling customer acquisition. You deeply understand customer behavior and consistently translate growth ambition into measurable, commercial outcomes. You craft clear, persuasive, insight‑led business cases and executive‑ready narratives that mobilize cross‑functional leaders and unlock decisions across the enterprise. You distill complexity into a single, coherent point of view, particularly when the path forward is ambiguous.

Most importantly, you thrive in a high‑bar, problem‑solving culture, working alongside smart, collaborative leaders to build differentiated, scalable solutions that grow and engage priority segments across BMO’s footprint.

This role is accountable for setting the strategy and owning end‑to‑end execution of priority segment (Youth and Students) to drive accelerated market‑share growth and brand affinity. The successful candidate will drive differentiated value propositions, scalable partnerships, and an affiliate ecosystem to support sustained acquisition and engagement.

Typical day might include the following:

• Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind
• Identify and develop compelling strategic partnerships to help grow the priority segment portfolio and support customers with relevant and impactful value additions
• Develop comprehensive, sharp and impactful strategies/pitches to seamlessly impact and influence cross functional leaders to help achieve the vision
• Lead key and complex initiatives to grow the segments including awareness, consideration and purchase
• Lead cross-functional teams in the execution of Go-to-Market strategies and major initiatives and drive continued innovation in evolving our offerings and best position BMO to win vs. competitor segments.
• Partner with Marketing and Customer analytics, to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving conversion, product adoption, retention, and cross-sell
• Cultivate and build relationships with internal cross functional partners/leaders and external partners to successfully and sustainably grow the Youth and Student portfolio
• Make BMO the bank of choice for youth and students and enhance the journey
• Identify emerging issues and trends to inform decision-making

Knowledge, Skills & Qualifications:

You have:

• 5+ years relevant Strategy, Consulting and/or Product Management roles in banking or Customer focused industries
• Experience in banking industry is an asset
• Experience in developing and executing customer focused strategies and value propositions, particularly those that require co-ordination and project management across the organization with multiple key stakeholders
• Experience with customer segmentation, customer intelligence and market research
• Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics
• Ability to impact, influence and lead diverse and cross functional groups; experienced change agent

Who you are

• A builder‑operator, not a coordinator.
• Credible with impact and influence; equally effective deep in execution.
• Data‑driven, customer‑obsessed, and commercially sharp.
• Manages multiple complex programs simultaneously and resolves competing priorities.

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.