Campaign Analytics Manager

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This is a 12 month secondment hybrid role

The Campaign Analytics Manager is responsible for managing pre-campaign sizing, definition and documentation of campaign requirements, and delivering insights based on post campaign measurement. This role works collaboratively with many partners across Personal and Business Banking, Marketing and Technology & Operations to develop lead generation opportunities in a collaborative manner. This role will also be actively involved in improving campaign processes, developing campaign standards to improve campaign effectiveness.

• Contribute to the development of direct-to-consumer/business marketing plans, based on a thorough understanding of the data, analysis techniques and prior campaign learnings
• Develop an understanding of what information is needed and available to support analytical and campaign work
• Develop and conduct pre-campaign analysis and insights to help drive business decisions
• Capture business requirements, establishing segmentation trees, targeting criteria, exclusions and ensuring that campaigns are designed to be measureable
• Develop code to generate program data requirements and prepare appropriate input files for Campaign Execution team
• Builds various reporting dashboards using the most appropriate data extraction, data cleaning and data visualisation techniques.
• Provides value through insights, reporting and data visualization techniques. Selects, configures and implements analytics solutions for consistency and repeatability.
• Researches and applies continuous improvement in data visualization by identifying trends and patterns to transform raw data into actionable business insights.
• Works with different teams, management and stakeholders to enhance the usability and aesthetic appeal of data analytics solutions deployed in the organization.
• Translates business needs to technical specifications and evaluates existing data visualization systems in order to improve them.
• Develops data visualizations of "large" amounts of data that facilitate the intuitive presentation of data to decision makers.
• Documents data flow, systems and processes to improve the design, implementation and management of business/group processes.
• Develops tools and delivers training programs for use of reporting tools and self-serve analytics by non-analytical end users; may include delivery of training to audiences.
• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
• Provides specialized consulting, analytical and technical support.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently and regularly handles non-routine situations.
• Broader work or accountabilities may be assigned as needed.

Qualifications:

Knowledge:

• Minimum 3 years of campaign or database marketing experience
• Advance knowledge of customer relationship management, campaign design and development
• Solid and proven background in business process improvement
• Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives
• Knowledge of financial services industry preferred

Skills:

• High level of proficiency in MS Office (MS Excel), SQL, Unica Campaign or equivalent, SAS (preferred)
• Can translate business strategies into technical requirements
• In-depth analytical and problem solving skills
• Possess excellent interpersonal skills, and have proven written and verbal communication skills
• Solid organizational and time management skills and ability to multi-task
• Ability to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environment
• A strong passion for data, charts, analysis, trends, and evangelizing data usage
• Manage expectations and juggle multiple complex projects simultaneously

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.