Description
At A+, we bring together architecture, engineering, design, and project management within an integrated and high-performing ecosystem. Our mission: to build trust among all stakeholders to deliver high-quality real estate projects-faster, with less friction, and greater value.
Role Mission :
Your primary mission will be to accelerate A+’s growth by deploying, testing, and continuously optimizing both digital marketing initiatives (inbound, outbound, ABM) and traditional channels (PR, print, events) to generate qualified demand. You will own and drive growth tactics, measure performance, iterate quickly, and position A+ as a leading reference in its industry. Why join A+? Because we’re in a strong growth phase, our go-to-market and project teams work closely together, and you’ll have the budget, tools, and autonomy to build a true revenue-generating growth engine.
Responsibilities:
Execute growth tactics and initiatives (inbound, outbound, ABM) as well as traditional marketing efforts (events, PR, print) across the right channels, with strong attention to execution.
Own the annual content calendar and produce content across multiple formats: videos, blog articles, white papers, social media posts, case studies, etc.
Manage campaigns (OT&C) and oversee paid and organic acquisition budgets (SEO/SEA, social, email, retargeting).
Implement and maintain reliable tracking (UTMs, pixels, conversions) and ensure data-driven decision-making within HubSpot and GA4.
Design and run experiments (A/B tests, landing pages, forms, sequences) to improve performance across the entire funnel.
Collaborate closely with internal teams (sales, design, project teams) and external partners (agencies, freelancers) to deliver efficiently and effectively.
4 to 6 years of experience in growth marketing, demand generation, or B2B acquisition
Excellent written and spoken English and French
Proven experience in web content production: strong SEO knowledge, pillar content strategy, web writing best practices, familiarity with AEO, etc.
Experience managing both paid and organic campaigns (SEO/SEA, social ads, email, retargeting): structuring, targeting, budgeting, and ongoing optimization
Proficiency with HubSpot and GA4, including tracking implementation (UTMs, pixels, events, conversions)
Strong analytical skills: funnel analysis, data interpretation, and actionable recommendations
Growth mindset: action-oriented with the ability to iterate quickly (test learn improve)
Comfortable using AI tools applied to marketing (Claude, ChatGPT, Gemini, Perplexity, etc.)
Experience with Account-Based Marketing (ABM) programs
Business development experience (asset)
Experience in real estate, design, or construction industries (asset)
Why join us?
Competitive compensation.
Minimum of 4 weeks of vacation, plus personal and sick days.
Hybrid work and flexible hours to support work-life balance.
Group insurance programs, telemedicine, and EAP.
Group RRSP with employer matching contributions of up to 3%, helping you build your future.
Annual $750 allowance for wellness and home office equipment.
Individual development plan.
Gifts for years of service and your birthday.
Referral program offering up to $8,000 for referring a successful hire.
On-site parking, gym, yoga classes, and rooftop terrace. An active social life!
Joining A+ means becoming part of a unique collective adventure, where every individual and idea shapes exceptional projects and advances the industry.
