Specialist, Public Relations

Job Title: Specialist, Public Relations

Location: Mississauga, ON (Hybrid)

Who We Are

SOTI’s growth and success is a result of commitment to innovation through entrepreneurial culture and leadership. Employees are driven to make an impact, offer unique value and most importantly, be part of a winning team.

What We’re Looking For

Do you live to tell a great story? Thrive in a fast-paced environment that encourages you to make your mark and be part of something big? SOTI is looking for a Public Relations Specialist to support our PR team in North America and LATAM as they grow and evolve our corporate reputation and brand.

The ideal candidate must have a passion for storytelling, an entrepreneurial spirit and ability to work in a fast-paced environment. Stellar communication skills are a must, succinct writing skills are required, and the ability to stay on top of multiple tasks and agency submissions is essential. You will support the Public Relations team, staying on top of deadlines and assisting the PR Manager with agency follow up and logistics. You love project management and will keep the PR Team’s project management boards updated, tracking deadlines, monitoring deliverables, and keeping the team accountable across all tasks.

What’s in it for you?

The People - Our people are our most important resource. From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.

The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do

• Bring the SOTI story to life by supporting the team with their proactive regional PR plans for the company to reinforce brand vision, values and positioning that support the growth of a fully integrated communications strategy

• Support the PR strategy to drive brand awareness

• The potential to assist with the writing of content (customer stories, blogs, etc.)

• Facilitate requests from the agencies to achieve Platinum and Tier 1 business and technology media coverage

• Liaise with SOTI spokespeople to ensure they have the materials required to prepare them for interviews or garner approvals

• Work with the PR Managers in all regions to grow our PR calendar consisting of editorial opportunities and diverse, creative campaigns to maximize media exposure and align them with company strategic goals

• Coordinate and integrate PR campaigns, content and results with the Social Media team to ensure sharing across SOTI’s social channels

• Support the PR Manager’s relationships with SOTI’s external PR agencies

• Support and help organize opportunities for corporate speakers at events and conferences

• Support and help the PR team with project management for SOTI’s quarterly reports, working cross-functionally with the Corporate Marketing team as well as the PR agencies

• Ensure corporate awards and product review opportunities are supported and help to prepare submissions

• Support the PR team with logistics and administrative tasks to fulfil external opportunities such as speaking engagements, media opportunities, etc. by booking meetings, preparing briefing books with the agency and follow up

• Oversee the reporting and measurement tools on weekly, monthly and quarterly basis and work with the PR team to assemble data and provide reporting metrics as required

• Prioritize and manage incoming requests for information, surveys, fact checks, customer references, and events.

• Support the PR team as they develop case studies, sales, marketing and product opportunities

• Work with the social media team to ensure content calendar is updated and new opportunities are in the pipeline

Qualifications

• Bachelor's degree in Journalism, Communications, Marketing or Business, Post-Secondary Certification in Public Relations, ideally with 1-2 years of relevant experience

• Strong written and verbal communication skills; strong copywriting and content creation skills with the ability to proof and edit copy

• An interest in learning about a global media relations landscape

• The ability to oversee daily monitoring through a media monitoring tool

• The ability to coordinate results reporting and submissions from global PR agencies

• Provide support for PR-owned content creation such as quarterly reports and customer stories

• Results-driven, continually raises the bar while delivering both quality and quantity

• Passionate about being current on latest industry trends; able to articulate key details and potential opportunities clearly and confidently

• Growth mindset and attitude of a lifelong learner, with a genuine desire to make a difference within a growing organization

• Comfortable with risk-taking to challenge the status quo

• A self-starter that can multi-task and constantly prioritize on the fly - you get stuff done!

• Motivated, energetic team player who thrives in a dynamic fast-paced environment

• Strong project management skills

• Interest in working, networking and collaborating with a global team, sitting across countries and continents and managing time zones effectively

• Strong judgment and the ability to respond quickly, yet thoughtfully, to urgent matters

• Knowledge of Asana or other project management/collaboration tool is an asset

• Team player with the ability to work effectively in a hybrid model (work from home/work from team office in Mississauga)

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Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.