Digital Product Manager

We are seeking a strategic-minded Digital Product Manager to lead Manulife’s Universal Consent and Preference Management (UCPM) capability at an enterprise level. This role is pivotal in shaping the long-term strategy for UCPM, establishing it as a foundational capability that enables a single view of the customer and serves as the launchpad for personalization efforts across the organization.

As the product leader, you will define and drive the UCPM roadmap, ensuring it aligns with enterprise priorities and delivers scalable solutions that strengthen customer trust, improve data governance, and accelerate digital transformation. You will champion user-centricity while balancing business needs, guiding the evolution of UCPM from concept to adoption. You are a strategic thinker with experience in enterprise-level product management, ideally in digital, data, or consent management domains.

Position Responsibilities:

• Define and evolve product strategy for complex digital platforms or services, grounded in user insights, market dynamics, and competitive intelligence.

• Own the product vision and roadmap, ensuring alignment with enterprise-level goals and long-term business outcomes.

• Lead cross-functional collaboration to translate strategic objectives into actionable product initiatives, fostering alignment across engineering, design, data, and business teams.

• Establish UCPM as a core enterprise capability, defining clear boundaries, ownership models, and decision rights.

• Ensure UCPM supports Manulife’s broader digital, data, personalization, and customer experience strategies.

• Clearly articulate the UCPM value proposition across customer personas, consent types, and data usage scenarios.

• Define what capabilities are in scope for UCPM versus out of scope to avoid fragmentation and bespoke solutions.

• Lead the creation and continuous refinement of product roadmaps that align with strategic goals, incorporating insights from the competitive landscape.

• Foster collaboration with cross-functional teams to ensure a deep understanding of stakeholder needs and alignment with strategic goals and roadmap priorities.

• Lead enterprise-wide discovery to understand how consent and preferences are currently captured, stored, updated, and consumed across channels including digital, forms, and call centers.

• Inventory existing systems, data sources, processes, and touchpoints managing consent and preferences.

• Identify experience gaps, data quality issues, compliance risks, and inconsistencies across segments and markets. Balance segment and market needs while driving toward a globally consistent and scalable approach.

• Capture regional nuances while steering toward a unified global capability.

• Translate findings into prioritized business and technical requirements that feed solution design.

• Partner with Enterprise Architecture, Data, and Technology teams to define the target UCPM architecture and unified data model.

• In collaboration with our Architecture, Data and Technology partners, evaluate how existing enterprise platforms and personalization systems should be leveraged to enable a unified view of customer consent and preferences.

• Define the strategic solution approach, MVP scope, and phased roadmap for UCPM delivery.

• Define and execute MVP scope against delivery timelines by strategically prioritizing features and capabilities that deliver value and serve as the foundation for future personalization initiatives.

• Actively engage in agile ceremonies, including sprint planning, backlog refinement, and daily standups, to drive effective product delivery.

• Craft detailed user stories and prioritize the product backlog, managing trade-offs to facilitate efficient product development.

• Provide regular updates on delivery progress and collaborate with teams to maintain alignment with delivery goals and timelines.

• Oversee user acceptance testing to ensure high-quality standards and requirements are met.

• Establish and manage a global working group across segments, markets, and functions.

• Act as the single point of accountability for UCPM requirements, decisions, and trade-offs.

• Balance input from Marketing, Privacy, Legal, Compliance, Data, and Technology while driving convergence on a shared direction.

• Drive alignment on investment, scope, and roadmap decisions related to UCPM.

• Facilitate adoption plans and ensure smooth rollouts of new product features.

• Collaborate with marketing, sales, and support teams to deliver effective training, communication, and demos.

• Monitor adoption metrics and gather feedback to continuously refine product adoption strategies.

Required Qualifications:

• Experience:

  • 5-8 years of experience in product management in digital, data, or platform product with a consistent track record of accomplishment of delivering successful digital products.

  • Demonstrated experience leading consent and preference management initiatives, privacy platforms, or closely related capabilities in complex enterprises.

  • Experience operating in highly regulated environments such as financial services, insurance, healthcare, or telecommunications.

  • Proven track record influencing at the executive level and driving alignment across diverse stakeholder groups.

  • Proven experience in SaaS product management; global or multi-market product management experience is an asset.

  • Bachelor's degree is required.

  • Strong analytical, problem-solving, and decision-making abilities for navigating complex product challenges.

  • Solution-oriented, organized self-starter who can drive action and outcomes.

  • Product Lifecycle: In-depth knowledge of handling the product lifecycle from conceptualization through to deployment, ensuring timely and successful product launches incorporating change management, and digital engagement strategies.

• Technical Acumen:

  • Deep understanding of consent and preference management concepts, including purpose-based consent, preference hierarchies, and regulatory obligations.

  • Strong familiarity with enterprise data architectures, identity management, APIs, and integration patterns.

  • Knowledge of global privacy and data protection frameworks such as GDPR, CCPA, and related regulations.

  • Experience partnering with data architects, legal, compliance etc. to develop and execute a UCPM strategy and product.

Preferred Qualifications:

• Certifications in Product Management or related disciplines (e.g./ CSPO, SAFe, Pragmatic Institute) are a plus.

• Domain Expertise: Experience in financial services, insurance, wealth or related domains.

• Digital Platform Expertise: Experience partnering with enterprise data programs involving data lakes, as well as enterprise-grade platforms (e.g., Adobe Experience Manager). Understanding of headless architecture and API-first ecosystems. Proven ability to contribute to secure, scalable digital solutions.

• Consent Management and Compliance: Experience in managing consent management solutions to ensure compliance with global data privacy regulations, including GDPR and CCPA. Collaborated with legal and compliance teams to develop and maintain user consent policies and procedures.

• Collaboration & Influence: Proven ability to collaborate cross-functionally with design, engineering, and marketing teams. Skilled at articulating product vision, aligning priorities, and influencing stakeholders to drive product growth and innovation-without direct people management responsibilities. Coordinates vendor delivery where majority of development activities are outsourced. Experience putting together materials and presenting to stakeholders.

• Iterative Delivery Proficiency: Demonstrated experience supporting iterative product delivery that drives business results and enhances customer experience. Established track record in collaborating across teams using methodologies such as Lean, Scrum, and Kanban, and skilled in tools like Jira to maintain alignment and visibility throughout the product lifecycle.

• Data-Driven Decisions: Strong ability to leverage data analytics to inform product decisions and optimize performance. Skilled in using tagged user interactions to uncover behavioral insights, identify friction points, and guide iterative improvements by driving innovation and growth through evidence-based strategies.

• AI Familiarity: Familiarity with the latest AI trends and technologies, providing a forward-thinking perspective that can be a significant asset in future product enhancements.

• Customer-Centric Mindset: Strong grasp of UX principles and user behavior. Experienced in synthesizing customer feedback (quantitative and qualitative) to inform product decisions and enhance user satisfaction.

• Strategic Planning: Ability to define and drive long-term product vision and roadmap, aligning digital product strategy with business objectives. Skilled in prioritizing initiatives to maximize customer and business impact.

• Market & Competitive Analysis: Proficient in analyzing industry trends, customer needs, and competitor offerings to inform product strategy. Skilled at identifying market opportunities and translating insights into innovative, differentiated solutions that drive relevance and competitive advantage.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

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