Marketing Manager – Loyalty Programs & Payments 78346

Position Title: Marketing Manager - Banking Loyalty Programs & Payments

Line of Business: Credit Card Marketing

Duration: 12 months

Work arrangement: Hybrid - 3-4 days a week downtown Toronto

Role Mandate: The Marketing Manager will execute the development of strategic marketing initiatives in support of acquisition growth objectives. This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.

• 80%: Marketing Execution

• 15%: Marketing Intelligence Analysis

• 5%: Risk Management & Control

Marketing Campaign Planning, Key Initiatives & Execution

• Overall individual will execute marketing plans/strategies for new and existing, credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives.

• Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, managing internal partners to develop creative & plans, managing stakeholder reviews/approvals & translation, incentive fulfillment

• Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.

• Track results and outcomes of initiatives reporting to partners and executives

• Critically review assets and provide feedback

Strategy & Marketing Intelligence

• Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals

• Provide support and input in developing the annual marketing plan.

• Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements

• Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation

Risk Management & Control

• Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations

• Manage audit requirements: ensure appropriate approvals are documented

Must-Have Skills:

• 4+ years of experience in managing marketing campaigns

• Completed undergraduate degree in marketing, business, commerce, or a related discipline

• You’ve can effectively use PowerPoint, Excel and Word

Nice to Have Skills:

• Experience at major financial institution

• Previous Analytics experience

• Previously Loyalty experience