Marketing Manager - 78149

Marketing Manager

Line of Business: New to Canada, Segments Marketing

Duration: 12 months (Possibility of Extension)

Location: Downtown Toronto (Hybrid model. 2 days a week in office, but may require more based on business direction)

Team: Segments Marketing

New-to-Canada, one of the portfolios in the Segments Marketing team, is hiring a Marketing Manager to help support the growing requirements with end-to-end responsibilities. It’s a dynamic line of business with initiatives that require strategic thinking and problem-solving, effective communication and time management, strong attention to detail especially in execution, and ability to translate research and data into actionable insights. Main responsibilities, but not limited to, are events sponsorships and strategic partnerships. This individual thrives as a team player and independent contributor, and will be reporting to the Senior Marketing Manager.

The Marketing team is responsible for all consumer-facing communications and supports the Product team’s initiatives and goals, which ultimately delivers on the bank's business objectives. All communications are to be correct, consistent and compliant.

Works collaboratively with business/group and stakeholders to assess communications needs, recommend communications plans & solutions, secure necessary approvals, and create/deliver communication solutions that effectively support and address communications needs. Sources content and feedback, assesses information and translates thoughts into effective communications solutions. Delivers high quality communications solutions that target audiences can easily access, understand and action that are alignment with company standards.

• Makes recommendations and /or assists in solving problems to ensure communication solutions are implemented.

• Participates in communication strategy development.

• Gathers content from multiple sources and develops communications for various vehicles including leadership messages, intranets, town halls, newsletters, video, presentations and new social media.

• Identifies and liaises with the stakeholders about opportunities for communications to other groups (e.g. customers, media, etc.) to increase communication effectiveness and alignment.

• Supports business/group change management activities from a communications perspective.

• Provides assistance or may lead planning, development and execution of events and conferences (as required)

• May act as lead communications role in coded/confidential projects.

• Reviews progress to plans and escalates complaints, issues and concerns.

• Recommends, develops and executes communication plans and solutions based on an understanding of the business strategy and stakeholder needs, and in alignment with an overarching communication strategy.

• Provides communications advice and guidance to assigned business/group, on communication principles/programs/approaches, on effective ways to communicate (e.g. message development, vehicle selection, etc.), and on implementation of solutions.

• Proactively collaborates with internal and external stakeholders to provide business context in the design, development and implementation of communication solutions.

• Leads or participates in defining communication plans designed to positively influence or change behaviour; develops tailored messaging; identifies appropriate distribution channels.

• Reviews material to ensure it complies with relevant quality standards, including translation requirements.

• Coordinates, distributes and publishes communication solutions.

• Measures and sustains communications solutions impacting the target employee audience. Gathers feedback and continually evaluates the effectiveness of communication content and the vehicles/platforms/tools/technology (e.g. Intranet, Portal, conference calls, e-mail, shared drives and SharePoint sites, social networking platforms such as Facebook, Twitter, and blogs, etc.).

• Recommends improvements, changes, additions or deletions of communication content and the vehicles/platforms/tools/technology as necessary, and coordinates with partners to ensure content is up-to-date and relevant.

• Remains alert to new trends, tools and methods of communication, and makes recommendations on their application.

• Stays up to date on company and industry trends by forming and fostering relationships with employees across the company, so as to identify newsworthy items for communication and dissemination.

• Builds effective relationships with internal/external stakeholders and ensures alignment between stakeholders.

• Actively looks for opportunities for continuous improvement of communications processes and procedures, and participates/leads communications continuous improvement initiatives.

• Focus is primarily on business/group within the bank; may have broader, enterprise-wide focus.

• Exercises judgment to identify, diagnose, and solve problems within given rules.

• Works independently on a range of complex tasks, which may include unique situations.

• Broader work or accountabilities may be assigned as needed.

Qualifications:

Must Have

• Have at least 4-6 years of professional working experience in strategy and campaign management with a marketing role on the brand side or agency side (paid media or events) as the primary client lead

• Work well under pressure with strong communication, analytical, problem-solving, time management and organizational skills to effectively manage multiple initiatives and stakeholders while ensuring strong attention to detail

• Strong ability to apply research/data/learnings into strategic plans to deliver on business goals (and not just providing data), as well as ability to take technical and complex information and distill it to key messages that make sense for the audience

• Strong English verbal & written communication skills

• Is a collaborative team player who is pro-active and driven, and can also work independently

Nice to Have

• Worked on New-to-Canada business or is a newcomer to Canada

• 1-2 years of experience in banking/financial institutions

• Can read/write/speak Chinese or Indian Languages with business proficiency

Job Description

New-to-Canada, one of the portfolios in the Segments Marketing team, is hiring a Marketing Manager to help support the growing requirements with end-to-end responsibilities. It’s a dynamic line of business with initiatives that require strategic thinking and problem-solving, effective communication and time management, strong attention to detail especially in execution, and ability to translate research and data into actionable insights. Main responsibilities, but not limited to, are events sponsorships and strategic partnerships. This individual thrives as a team player and independent contributor, and will be reporting to the Senior Marketing Manager.

The Marketing team is responsible for all consumer-facing communications and supports the Product team’s initiatives and goals, which ultimately delivers on the bank's business objectives. All communications are to be correct, consistent and compliant.

Key Responsibilities but not limited to:

• Main responsibilities, but not limited to, are events sponsorships and strategic partnerships. Support with executional work and campaign management for all NTC as needed (i.e. request for translations and creatives, billing, coordinating with various parties on deliverables, etc). Overall, the Senior Marketing Manager will be working closely with the candidate to oversee projects and ensure deliverables are met.

• Makes recommendations and /or assists in solving problems to ensure communication solutions are implemented

• Participates in communication strategy development

• Builds effective relationships with internal/external stakeholders and ensures alignment between stakeholders

• Identifies and liaises with the stakeholders about opportunities for communications to other groups (e.g. customers, media, etc.) to increase communication effectiveness and alignment

• Actively looks for opportunities for continuous improvement of communications processes and procedures, and participates/leads communications continuous improvement initiatives

• Remains alert to new trends, tools and methods of communication, and makes recommendations on their application

• Broader work or accountabilities may be assigned as needed

Experience/ Skills:

Must have:

• 4 - 6 years of professional working experience in strategy and campaign management with a marketing role on the brand side or agency side (events or paid media) as the primary client lead. - more in events

• 2-3 years of marketing experience in India or familiar with India market

• Have an understanding of newcomers to Canada, which also includes their own experience

• Work well under pressure with strong communication, analytical, problem-solving, attention to detail and organizational skills to effectively manage multiple initiatives and stakeholders

• Strong ability to apply research/data/learnings into strategic plans to deliver on business goals (and not just providing data), as well as ability to take technical and complex information and distill it to key messages that make sense for the audience

• Strong English verbal & written communication skills

• Is a collaborative team player who is pro-active and driven, and can also work independently

Nice to have:

• 1-2 years of experience in banking/ financial institutions

• 1-2 years of experience in Sponsorships/ Partnerships, experience in negotiation or stakeholder management within these partnerships

• Can read/ write/ speak Indian or Chinese languages

Interviews

1-2 rounds