Intermediate Marketing Manager to lead targeted marketing plans with one of our major banking clients- 40558

Intermediate Marketing Manager to lead targeted marketing plans with one of our major banking clients- 40558

Location Address: Onsite 3-4 days per week/Toronto

Contract Duration: 1 year (Possibility of extension and conversion to FTE)

Schedule Hours: 8:30am-5pm Monday-Friday; standard 37.5 hrs/week (Possible OT)

Story Behind the Need

Business group: CB Marketing and Digital Growth

Project: Early Month on Books (EMOB)

The Manager, Targeted Marketing drives sustained and profitable revenue growth through the planning, developing and delivering of Everyday Banking marketing programs. As a member of the Marketing Planning team (within Canadian Banking Marketing), you will drive full-funnel marketing planning, and delivery of benefited campaigns that enable the Canadian Bank to achieve its strategic objectives designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs.

Leads the execution of targeted acquisition campaigns for Everyday Banking in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.

Typical Day in Role:

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

• Accountable for deploying and measuring digital marketing and communication strategies to drive product awareness and consideration in support of sales targets for everyday banking products.

• Leverages deep consumer and product expertise and use of key marketing levers to effectively position and differentiate Scotiabank’s everyday banking products and services amongst key target audiences to support sales targets.

• Plan, project manage, and execute customer driven action plans and marketing programs through agile and squadled methodology

• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.

• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.

• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.

• Leads and executes engagement strategies mainly focused on targeting programs across multiple owned and paid channels and promote a seamless client experience

• Champions a customer first strategic approach coordinating cross functional digital teams in the creation and flawless execution of end-to-end digital marketing customer journeys, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.

Candidate Requirements/Must Have Skills:

1. 3+ Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.

2. 3+ years of experience in driving performance growth across multiple business lines and KPIs

3. Previous experience working with initiatives rooted in data, segmentation, personalization campaigns, digital marketing.

4. Ability to stay current with email marketing, audience development and engagement best practices, strategies and standards.

5. Strong proficiency with MS Word and Adobe (workfront)

Nice-To-Have Skills:

1. Project Management experience working in a large/matrix organization

2. Experience leveraging AI tools (Copilot) for efficiency

3. experience working in an agile environment

Education: Bachelor’s Degree in Marketing, Communications, Public Relations or related field is desired

Best VS. Average Candidate: The ideal candidate is someone with a targeted marketing background and experience using customer insights and analytics to inform marketing campaigns. Project management experience in a large organization will stand out to the team.

Candidate Review & Selection

2 rounds

1st - Director + HM - 30 mins - Teams Video (behavioural/situational questions)

2nd - Project Team - 30 mins - Teams Video (behavioural/situational questions)