Senior Brand Manager, Global Marketing

At KPMG in Canada, our people bring their unique perspectives to Canada’s most important challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where your career can make a difference.

This senior brand manager reports to the Managing Director, Head of Global Brand and Program Management. Together, they will set the strategic direction, activation, protection and governance of the KPMG brand in alignment with the overall KPMG vision, business objectives and marketing strategy.  This includes our positioning, visual identity/tone of voice, brand architecture (naming, sub-branding and brand integration for acquisitions)/trademarks, brand management and global brand tracking. The remit also spans sponsorships, global brand campaigns/advertising, digital marketing and AI integrations. This includes responsibility for brand delivery of key corporate programs such as “MAKE”, our global brand campaign and the annual meeting in Davos.

• Identify and monitor emerging trends and opportunities in the industry, and work with business leadership to build brand, relationships, and support revenue generating activities across markets
• Strategic planning, brand program management and execution
• Develop and implement brand tracking program plans, collaborating closely with support teams and monitoring progress and data analysis
• Develop and implement brand governance program plans, collaborating closely with support teams and monitoring progress
• Aligning Global brand activities (e.g. Brand Narrative, “KPMG. Make the Difference.”/MAKE global brand campaign) with the firm’s business priorities
• Collaborate with colleagues, functions, industries, geographies and regional counterparts on tier 1/tier 2 campaigns and tier 3 client stories that employ and highlight our brand, integrated plans and capabilities

• Senior-level marketing professional with 8–10 years of experience, particularly in brand and communications strategy within complex, matrixed environments
• Proven expertise in leading international brand management programs, including brand measurement and research design to inform strategy and execution
• Demonstrated success in building branded customer or client experiences by integrating customer insights and leveraging KPIs and reporting tools
• Advanced skills in digital marketing, AI-driven initiatives, and program management to stay ahead in an evolving marketing landscape
• Exceptional ability to serve as a strategic advisor, working closely with leadership teams to navigate change management and build negotiation/consensus among diverse stakeholders
• Diploma or undergraduate degree, preferably in Marketing and Communications
• Flexibility to work hours typical of a global role, including connecting with colleagues in different time zones

#LI-Hybrid

KPMG Ontario Region Pay Range Information

The expected base salary range for this position is $117,000 to $150,000 and may be eligible for bonus awards. The determination of an applicant’s base salary within this range is based on the individual’s location, skills & competencies, and unique qualifications. In addition, KPMG offers a comprehensive and competitive Total Rewards program. 

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KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process

At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG’s Employee Relations Service team by calling 1-888-466-4778.

AI Usage

We embrace the use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. AI tools may help with organizing applications or surfacing relevant qualifications. However, no hiring decisions are made using AI. Every hiring decision is made by our hiring managers and recruitment professionals, who are equipped with training that empowers them to use these tools responsibly. AI technologies used in our recruitment process undergo detailed risk assessments, including security and privacy requirements, that align with KPMG’s Trusted AI framework.

We believe technology should empower human judgment, not replace it. It’s one of the many ways we’re delivering on our vision of being a technology-first, people-driven firm.